Dash Whakaaturanga Tautuhi Kanohi by Clear

Dash Whakaaturanga Tautuhi Kanohi by Clear is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Hua Haumarutanga, Haumaru me te Mātai Competition Category.

HiriwaHua Haumarutanga· 2020

Dash Whakaaturanga Tautuhi Kanohi

by Clear

Client: Clear

A' Design Award Hiriwa Winner in Hua Haumarutanga Category

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Colors

The Design

About Dash Whakaaturanga Tautuhi Kanohi

Ko Dash he whakaaturanga tautuhi kanohi i hangaia mō te tirotiro haumaru i ngā taunga rererangi, i ngā papatākaro, i ngā hōhipera me ngā wāhi hui. Ka whakakotahi a Dash i te kāmera, i te tukatuka, i te pūmanawa rorohiko, i te mata pā me ngā papa LED ki tētahi pātengi raraunga kōtaha koiora. Ka urutau ngā papa LED ki ngā āhuatanga rerekē o te māramatanga, kia tere, kia tika hoki te whakataurite o ngā whakaahua mārama ki ngā kōtaha koiora kua rongoātia. Ko te whakauru upoko he 350 mirimita te whānui, he 550 mirimita te teitei, he 150 mirimita te hōhonu, ā, ka mau ki tētahi tūranga rino tapawhā kua ruia ki te pauta. Ka whakaatu anō te mata nui i ngā kōrero me ngā pānui whakatairanga.

The Recognition

About the A' Design Award Hiriwa

Ko Dash Whakaaturanga Tautuhi Kanohi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Dash Whakaaturanga Tautuhi Kanohi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Dash Whakaaturanga Tautuhi Kanohi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dash combines a camera, processor, software, touchscreen, and led panels with a biometric profile database. Based on years of previous experience, it’s our best performing biometric camera yet. The led panel adjusts to changing light conditions, providing high-quality photos for matching, while meeting stringent US airport security. The large screen doubles as an info and advertising point. Dash allows comfortable biometric identification in a quick, accurate manner.
Dimensions & Packaging: The Intel 10th generation pc, bespoke led lighting circuit board, and 15.6 in touchscreen is housed within a custom enclosure, designed for maximum security for the biometric profiles. The Dash head enclosure is 350mm wide,550mm high, and 150mm deep.The pole kiosk mount with Dash has an overall size of 1850mm x 500mm x 500mm.
Tags: Biometrics, Identity, Travel, Ticketing, Lines, Face Recognition
Production Technology: Dash is made from hundreds of components made in many ways. Camera, speakers, pc, screen and cables are purchased. There is a custom-led circuit board, optimized for diffuse illumination, and a laser-cut, formed sheet metal. Plastic parts were made with sls prints, as well as rtv urethane casting molds. The stand is made from powder coated steel tube and plates, cut and formed. Tamper resistant screws and fixings are purchased from factories. Overall the design is made to be onbrand while secure from unauthorized access.
Design Challenge: The most significant design challenge visually was adjusting to the long and thin camera/lens combination, chosen for high performance. The length made the depth of the Dash much thicker than more commonly seen flat screens. To minimize the visual size, deep rear chamfers and a sculpted central area on the back conceal the overall thickness. Additionally, a thin tapered support stand accentuates the delicate shape, helping to minimize the size. Inspiration was taken from Saarinen's tulip table and JFK airport terminal 5 architecture. The final product is the result of many design iterations and working prototypes.
Research: For aesthetic reasons and biometric identity performance, the team experimented with different design configurations, followed by review, and re-design. The lighting led pcb went through many iterations to best illuminate a subject in a natural way. These models were tested in a lab and in live public areas, such as the Fort Lauderdale Airport, to research performance in a space with changing lighting conditions.
Inspiration: Dash is the latest of CLEAR biometric innovations. Designed for facial identification only, this version fits CLEAR’s brand with rounded shapes and white color, while evolving the brand with a smaller, sleeker form. The new shapes bring in retro-futuristic airport styling cues, reminiscent of Saarinen.
Project Duration: The project started in New York, Laguna Beach, and Bristol (UK) in January 2019. The first prototypes were tested in Ft Lauderdale in April 2019, then again in May in Houston. The first production was created for Citi Field baseball stadium in New York in August 2019. Production has continued since then for events, sporting stadiums, hospitals, and airports across the US.
Operation Flow: The subject walks up to Dash and reads the onscreen instructions. Lights adjust for local conditions. Photos are taken and sent to software to check against a biometric profile database. With a match, subject is notified via onscreen cues, then they can make selections on touchscreen. DASH finishes by displaying info and instructions, like seat number. If there is no match, info is displayed on front and rear screens and attendant is notified.
Team Members: Designer: Gregory Sparks, Travis Baldwin, Arvin Abadilla
Engineering: Keith Grethen, Jono Taylor
Project Manager: Bill Willis
Image Credits: Image #1: Designer Travis Baldwin, DASH front renderings, 2019.
Image #2: Designer Travis Baldwin, DASH rear renderings, 2019.
Image #3: Photographer Gregory Sparks, DASH at Citi Field 1, 2019.
Image #4: Photographer Gregory Sparks, DASH in Medical Scenario, 2019.
Image #5: Photographer Gregory Sparks, DASH at Citi Field 2, 2019.