Queen Turmeric Ko Te Hoahoa Waitohu by Green Gold

Queen Turmeric Ko Te Hoahoa Waitohu by Green Gold is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

HiriwaWhakaahua· 2020

Queen Turmeric Ko Te Hoahoa Waitohu

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

A' Design Award Hiriwa Winner in Whakaahua Category

51,825

Verified Award Winner

Verify Award Status for #97933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Queen Turmeric Ko Te Hoahoa Waitohu

Ko te hoahoa whaanui kei runga i te ariā o te kuini me te kopapa. Ma nga tae e rua me te pango me te koura, ko te hoahoa kia whakapuaki i te wairua o te karaehe teitei me te whakahou i te ahua tirohanga. I tua atu ki nga raina whakarewa me te koura e whakamahia ana i roto i te hua ano, kua hangaia te waahanga o te waahi ki te whakarite i te whakaaro pakanga ki te whaikorero, me te whakamahi i te whakaurunga o te rama ara ki te hanga paowa me te maama o te pakanga.

The Recognition

About the A' Design Award Hiriwa

Ko Queen Turmeric Ko Te Hoahoa Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Queen Turmeric Ko Te Hoahoa Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Queen Turmeric Ko Te Hoahoa Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GREEN GOLD is a company that serves health and women's fashion.
The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products.
Dimensions & Packaging: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags: photo,gold,queen,woman,line
Production Technology: We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting
Design Challenge: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research: In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis
Inspiration: My inspiration comes from the colors of chess and wine.
With the contrast of black,gold and silver on the board,
gold is described as a powerful third party and gives a noble queen image.
The elements of chess war are brought into the design of the scene in.
Project Duration: 2019 June.20 start in Taipei city
2019 August.1 finsh in Taichung city
2019 August.1 display in Twgreengold website
Operation Flow: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Team Members: Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su you Kuang
Model:Hsu Tzu Han
Makeup&Hair artist:Po Tsang Ho
Image Credits: Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.