Project Yellow Ko Te Hoahoa A Visual Visual by Yu Chen

Project Yellow Ko Te Hoahoa A Visual Visual by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

HiriwaWhakairoiro Rorohiko· 2020

Project Yellow Ko Te Hoahoa A Visual Visual

by Yu Chen

Client: Hubei University of Technology

A' Design Award Hiriwa Winner in Whakairoiro Rorohiko Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Ko Te Hoahoa A Visual Visual

Ko te Kaupapa Tihi he kaupapa mahi toi whanui e hangai ana i te kaupapa tirohanga o nga mea katoa he kowhai te katoa. E ai ki te tirohanga nui, ka mahia nga whakaaturanga o waho ki nga taone nui, a, ko nga raupapa ahurea me nga kaupapa auaha ka whakaputa i te wa ano. Hei IP ataata, he kaupapa a-maamaa me te kaupapa tae a te Kaupapa ki te hanga i tetahi whakakitenga matua whakakotahi, e kore ai e warewarehia te iwi. He pai mo te whakatairanga ipurangi-nui me te whakatairanga tuimotu, me te whakaputanga o nga kaupapa whakaataata, he kaupapa hoahoa motuhake.

The Recognition

About the A' Design Award Hiriwa

Ko Project Yellow Ko Te Hoahoa A Visual Visual te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Project Yellow Ko Te Hoahoa A Visual Visual he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Project Yellow Ko Te Hoahoa A Visual Visual he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen