Mixed Reality Primary Function: Whakaurunga Hologram by Aleksandr Volkov

Mixed Reality Primary Function: Whakaurunga Hologram by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Kaupapa me te Hui Competition Category.

HiriwaKaupapa· 2020

Mixed Reality Primary Function: Whakaurunga Hologram

by Aleksandr Volkov

Client: Economiton

A' Design Award Hiriwa Winner in Kaupapa Category

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Colors

The Design

About Mixed Reality Primary Function: Whakaurunga Hologram

Book Text: Ko te Mixed Reality he whakaurunga hologram taunekeneke i hangaia mō tētahi tūranga whakaaturanga e pā ana ki te rautaki hiko o te tāone o Moscow. E hāngai ana te whakaurunga ki te mātāpono Pepper's Ghost, i whakawhānuihia ki ētahi paparanga anō. He pātū tuarongo LED, e toru ngā kōmata whakaata papa me te māramatanga LED e mau ana ki te tuanui e mahi tahi ana me te kōpaki hologram, ngā whakaata me te oro. Ko te mārama me te atarangi kōrikoriko e hoatu ana ki ngā taonga i kōmatatia he mana kaha o te aroaro. Ka kōwhiria e ngā manuhiri tētahi kaupapa i runga i te mata pā, ā, ka mātakitaki i ngā āhua me ngā tūtohi e puta ana, e memeha ana i te rangi.

The Recognition

About the A' Design Award Hiriwa

Ko Mixed Reality Primary Function: Whakaurunga Hologram te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mixed Reality Primary Function: Whakaurunga Hologram he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mixed Reality Primary Function: Whakaurunga Hologram he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.