Lesser Fullness Design

Lesser Fullness Design is a multi-disciplinary studio established in 2012, in Beijing. The company name originates from the 8th term of the 24 Solar Terms, which divides a traditional Chinese Lunisolar calendar. As each term marks a main natural phenomenon of a certain period, Lesser Fullness represents the time when grains starting plump. It is the start of the summer harvest, and also the crucial part of an agricultural cycle. The founder chooses this name because she believes design is alive like a crop. Designers works the same way as famers. They seed an idea, nourish it with talents and hard workings, and then cleanse it repeatedly until it is ready for harvesting. Therefore, Lesser Fullness Design trusts that a good design is always derived from a comprehensive research, a rich experience, and some necessary skills with an honest, humble, and passionate heart.

Lesser Fullness Design is a multi-discipline studio established in 2012 in Beijing, China.