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Gaby el Ashkar

KānataRoto Whare

Ngā Uiuinga me Gaby el Ashkar

Pānuitia ngā uiuinga me Gaby el Ashkar: māramatia tā rātou whakaaro nui, tukanga auaha me ngā mahi whiwhi tohu.

Kōtaha Kaihoahoa

He maha ngā uiuinga ā mātou me Gaby el Ashkar.

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Uiuinga Tohunga Hoahoa

50 pātai

I am a multilingual, multidisciplinary visual artist and an Interior Architect with a degree in Interior Architecture and decorative Arts from the Faculty of Fine Arts and Architecture, Lebanese University.

Could you please tell us a bit about your design background and education?

I am a multilingual, multidisciplinary visual artist and an Interior Architect with a degree in Interior Architecture and decorative Arts from the Faculty of Fine Arts and Architecture, Lebanese University. I have over two decades of multidisciplinary professional experience spanning Interior and architectural design, visual arts, concept design, and 3D visualization.

What motivates you to design in general, why did you become a designer?

It’s this need to explore and create, to sit down with a blank piece of paper, and a few pencil strokes later, a new concept sees the light, with description, character, and a name.

Did you choose to become a designer, or you were forced to become one?

It was the natural expansion to my already existing artist facet; a more “framed” creativity.

What do you design, what type of designs do you wish to design more of?

It’s not about one design genre or type. If I’m designing on my own initiative and not for clients, I usually tackle what I question or what I’d like to explore more. If I had the choice, spaces aside, I’d do more car/industrial design.

What should young designers do to become a design legend like you?

I’m not very comfortable with that word, to be honest. I have a lot to achieve and a lot of innovations to compile over the next decades before feeling more at ease with such terms. That said, I can answer what they should do to progress and evolve. To that, I’d say be curious about other disciplines and skills, even if not directly involved within them. The skills and perception of both the world and their craft they can gain from these parallel disciplines can elevate their game and give them an edge in our field.

What distinguishes between a good designer and a great designer?

Persistence.

What makes a good design a really good design, how do you evaluate good design?

If it answers the questions I had on that first pencil stroke, and If I don’t have any questions when I revisit it.

What is the value of good design? Why should everyone invest in good design?

Good designs are markers for society’s advancements, signatures of some sort, and platforms that transition from one period to another. Good design / Art is how we understand previous eras and how we define the next ones.

What would you design and who would you design for if you had the time?

I would design self-sustaining compact residential units/clusters, built as monuments rather than shelters, for cities to help eradicate the increasing levels of homelessness.

What is the dream project you haven't yet had time to realize?

I’m always dreaming, and I never have enough time.

What is your secret recipe of success in design, what is your secret ingredient?

A pinch of curiosity and a hint of persistence, bring to a boil, then simmer.

Who are some other design masters and legends you get inspired from?

For me, it’s more about specific designs from diverse designers that inspire change and answer pending questions.

What are your favorite designs by other designers, why do you like them?

Designs that I find myself neither second-guessing the intention nor the development behind them, regardless of fame, name, or pedigree.

What is your greatest design, which aspects of that design makes you think it is great?

It’s always the one I’m currently working on.

How could people improve themselves to be better designers, what did you do?

Never believe what you know is enough.

If you hadn't become a designer, what would you have done?

I would have doubled down on my artist facet.

How do you define design, what is design for you?

It is the art of imagining an alternative reality and inviting others to believe it as it becomes part of their own perception, thus turning “real”.

Who helped you to reach these heights, who was your biggest supporter?

Weirdly enough, it was everyone that hinted I couldn’t do it, as much as it was everyone that believed I could.

What helped you to become a great designer?

Believing I could become better and finding satisfaction in that journey.

What were the obstacles you faced before becoming a design master?

To be honest, most of the little wins were taken against all odds. And the list is too long to be divulged. What matters is that all hurdles were overcome.

How do you think designers should present their work?

Embedded with intention.

What's your next design project, what should we expect from you in future?

More dreaming. More doing.

What's your ultimate goal as a designer?

To be part of the momentum pushing for positive change.

What people expect from an esteemed designer such as yourself?

Not to compromise.

How does design help create a better society?

It inspires it and reshapes it by conviction.

What are you currently working on that you are especially excited about?

Art Wise: a series of life-size sculptures is in progress addressing the different states of defense mechanisms against adversity.

Design wise: a series of lighting elements should see the light soon (no pun).

Which design projects gave you the most satisfaction, why?

Private residential projects and the interactions with every dweller as they identify with their dedicated space and instantly adopt it as home.

What would you like to see changed in design industry in the coming years?

Less compromising on bold and genuine design for the benefit of benefits.

Where do you think the design field is headed next?

The design field is continuously evolving as it mirrors the tendencies and needs of an ever-changing society. The future of the field will closely follow the pragmatism and extravaganza of the society it interacts with. As long as designers are the ones designing, both the field and its society will bloom organically.

How long does it take you to finalize a design project?

Every project is different, and every design genre is different. The time a project needs is the time I answer my own questions and make my case to showcase my answers in the best way possible.

When you have a new design project, where do you start?

Research, caffeine, sketchbook, and a 2B pencil. In that order.

What is your life motto as a designer?

Imagine. Create. Believe.

Do you think design sets the trends or trends set the designs?

Designs set the trends, and trends set design frequency.

What is the role of technology when you design?

I limit the intervention of technology in the early stages, for I need my designs to be a reflection of my reflection. In the visualization and design drawings stage, I use all the technology I have access to communicate my design in the most complete and comprehensive of ways.

What kind of design software and equipment do you use in your work?

A mirrorless camera, an ultrawide monitor, a graphic tablet, a 3d printer, and a computer running AutoCAD, 3dsmax, V-ray, Adobe Creative Suite, MS Office, Rebelle, and a handful of experimental software to discover and widen the array of creative tools.

What is the role of the color, materials and ambient in design?

They are integral building blocks of the finished work, as letters are to words.

What do you wish people to ask about your design?

The intention behind it.

When you see a new great design or product what comes into your mind?

I need to read about how it came to be.

Who is your ideal design partner? Do you believe in co-design?

One that is well-versed in what I lack, knowledge-wise. Co-design can be fruitful and efficient if the partners are compatible and complementary, and it can be limiting when they are not. I have experienced both scenarios.

Which people you interacted had the most influence on your design?

Everyone with significantly more experience than me, that at one moment or the other along the timeline of my design journey, stopped and shared a behind-the-scenes glimpse and wisdom.

Which books you read had the most effect on your design?

Less design books, and more books addressing psychology and the human condition in general.

How did you develop your skills as a master designer?

I’m ever-learning and curious by nature, and I like to push myself to explore every aspect of this field, as well as related fields, and enjoy harnessing this cross-disciplinary experience. I’m never satisfied with just what is required.

Irrelative of time and space, who you would want to meet, talk and discuss with?

The alternate versions of “Me” that might had made different choices at past checkpoints on my timeline, and had branched out to other paths.

How do you feel about all the awards and recognition you had, is it hard to be famous?

I wouldn’t say I’m famous, and fame is not something I seek. However, I would like for my work whether in design or art to be known and valued. I aim for the intention and reflection I put into my work to be recognized and not necessarily the face behind it.

What is your favorite color, place, food, season, thing and brand?

Black, my corner in my favorite coffee shop, pain-perdu, autumn, clay, and “inkrypted”.

Please tell us a little memoir, a funny thing you had experienced as a designer?

More than 2 decades of professional experience later, I’ve had memorable moments with collaborators and clients alike. If I want to mention one instance, I’d tell you about when clients insisted we create a duplicate of their reception space, only for it to be Christmas-themed with fixed built-in lights and decorations they’d for use instead of their main reception only during December and to lock for the rest of the year. They just didn’t want to bother with decorating & dismantling once every year. The room was dubbed “Lapland”.

What makes your day great as a designer, how do you motivate yourself?

Any sunset that sees the design maturing and evolving more than it had been at sunrise is a good day.

When you were a little child, was it obvious that you would become a great designer?

The curiosity was always there, and so was the tendency to fix and upgrade all that was broken. However, art was the frontrunner in that child’s imagination.

What do you think about future; what do you see will happen in thousand years from now?

One can hope the world will be a better place and this species will be more considerate and more mature; that’s hope and not a prediction. Any person, entity, or analysis that claims otherwise is delusional. One can only hope.

Please tell us anything you wish your fans to know about you, your design and anything else?

I will communicate all I want to say through my creations, as an artist and as a designer. I’m more fluent that way.

Uiuinga Kaihoahoa

40 pātai

I’ve been on two parallel paths for most of my life, Art & Design, and I will be answering on both facets throughout the questions where relevant. “Art” has been a sanctuary since childhood.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I’ve been on two parallel paths for most of my life, Art & Design, and I will be answering on both facets throughout the questions where relevant.

“Art” has been a sanctuary since childhood. It was the means to question and comprehend the chaos around me (and still is), especially as a child in Lebanon’s 80s

“Design” has followed as a natural evolution of my artistic & creative nature and the incessant curiosity and need to solve what needs solving.

Can you tell us more about your company / design studio?

After a long journey as head of Design & associate at an Architectural & Design bureau, I co-founded “Inkrypted” in 2018, as an alternative, offbeat, art-inclined multidisciplinary design studio, with a more selective approach to projects and an ambition to create less generic, less restrained, art-infused designs.

What is "design" for you?

It is the art of imagining an alternative reality and inviting others to believe it as it becomes part of their own perception, thus turning “real”.

What kinds of works do you like designing most?

Spaces and interactive objects for their relevance in people's everyday life and their sense of "being" and "becoming".

What is your most favorite design, could you please tell more about it?

It’s hard to choose one since every design has a story, but if I have to list one I’d say “X” (aka “Change”). A hybrid design/ interactive Art piece, in which the audience is invited to remove the blade-like vertical iron support from the concrete base and slide it horizontally in that same base—an analogy for change made by the people in turning a throne into a people’s bench.

What was the first thing you designed for a company?

It was an architectural design for a multi-use unit for a complex in Lagos, Nigeria, back in 2001

What is your favorite material / platform / technology?

In Art: It will always be clay, as working it feels more like a dance or a dialogue between the creator and the creation disguised within.

In Design: it would be 3D visualization as a means of communication as it deciphers a designer’s idea into realities for people to believe.

When do you feel the most creative?

Every time I open my sketchbook.

Which aspects of a design do you focus more during designing?

The aspect that highlights innovation.

What kind of emotions do you feel when you design?

It’s a wonderful feeling of detachment from time and place. It’s addictively freeing.

What kind of emotions do you feel when your designs are realized?

A sense of pride, and an urgency to start again.

What makes a design successful?

Personally, I find that the criteria for success of a design differs from that of an artwork. For a design, success is adoption. It’s when an audience believes the designer’s reality and makes it their own. For art, it’s when the artist fully adopts his own creation and identifies with it, as the audience rejects it, accepts it, or questions it or the reality of things.

When judging a design as good or bad, which aspects do you consider first?

The alignment between the intention and the outcome.

From your point of view, what are the responsibilities of a designer for society and environment?

Designers are involved in every building block of society, and every element it interacts with. They create trends, influence habits, and solidify systems. As designers, we have the responsibility to be, well, responsible.

How do you think the "design field" is evolving? What is the future of design?

The design field is continuously evolving as it mirrors the tendencies and needs of an ever-changing society. The future of the field will closely follow the pragmatism and extravaganza of the society it interacts with. As long as designers are the ones designing, both the field and its society will bloom organically.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

My last exhibition was during Beirut Design Week in 2018. Other scheduled exhibitions were canceled due to Covid and the unrest in Lebanon during the years that followed. And further to Beirut’s 2020 Port explosion that reset many journeys and plans, mine included, I moved permanently to Ottawa in 2022. As I rebuild my body of work on the opposite side of the planet, I’m currently planning the next exhibition.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

In Art: It has always been about making sense of all that surrounds me. They become vessels that hold these reflections, the time to process them.

In Design: What fuels my creativity is designing balance, in a space, in an object, in a state of mind. A balance Inspired by challenges and constraints.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would say it is a style that mirrors my evolution as a person and as a designer along the years. It has become more streamlined and more minimal while balancing function and aesthetics.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I was based in Beirut till 2022 when I moved to Ottawa. Growing up and practicing in Beirut was a double-edged sword. It was limiting as a stage in comparison to major design centers, due to scale, resources, and unrest. That said, Lebanon is a multicultural hub with a convergence of influences, a cradle of civilizations, and a continuously lived-in Mediterranean core for over 7 thousand years, which made my journey more enriching than nowhere else could be. Now I approach the new chapter and bigger stage with that knowledge and cultural wealth.

How do you work with companies?

I approach every collaboration with a sense of excitement as it opens new horizons and creates new encounters and experiences. There’s always a phase of studying and understanding, the project and the team, that precedes the actual collaboration.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

My advice would be not to address the selection of designers as they would other trades or disciplines, since qualifications and experience aside, designers have signatures and methodologies that should align with the companies’ philosophy alongside the project requirements as an essential catalyst for compatibility.

Can you talk a little about your design process?

Everything starts with a cup of coffee and extensive research, followed by an untold number of sketches and pages, till that seed of an idea becomes clear and refined. Since clarity in graphite can be deceiving it requires CAD sessions to verify dimensions and proportions making way for 3d visualization so that idea is communicated.

What are 5 of your favorite design items at home?

If it’s about items around me in my immediate surroundings I could list my minimal modern turntable, a minimalistic acoustic guitar, a life-long trusted comfy lounge chair, my dependable coffee machine, and my sculpted lead holder.

Can you describe a day in your life?

24. Can you describe a day in your life?

A mid-week day usually starts with caffeine, emails, messages, and updates, before tackling the design project at hand (or meeting if scheduled), lunch parentheses then resuming design development. In the afternoon, I move from my office, graphic tablet, and workstation to my art atelier, where re-caffeinated I take on my sculptures till evening, usually isolated by music.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Rebel and break codes, standards, and rules, but only do so after you fully learn and understand what came before.

From your perspective, what would you say are some positives and negatives of being a designer?

A positive would be uninterruptedly seeing the world from a different point of view.

The negative would be uninterruptedly seeing the world from a different point of view.

What is your "golden rule" in design?

Don’t hold back.

What skills are most important for a designer?

Observation & patience.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

It all starts with a sketchbook and a 2B pencil. Sealed with an ink pen, it makes its way to AutoCAD for drafting before being extruded following the Z axis in 3DS Max as textures are prepped in Photoshop. Renders see the light in V-ray, get edited in Photoshop, and are laid out in InDesign, while animations come to life in Premiere Pro. Elaborate details and drawings revisit AutoCAD, as documents, presentations, and specs get developed in MS Office.

Designing can sometimes be a really time consuming task, how do you manage your time?

I usually do it till I can’t do it no more.

How long does it take to design an object from beginning to end?

Somewhere between the time it needs and the time it takes.

What is the most frequently asked question to you, as a designer?

"Can I ask you for a favor?"

What was your most important job experience?

In my 17 years as Head of Design at M.Architects, I had the chance to take on diverse projects of different scales and genres, on different continents, and collaborate with major companies, suppliers, and engineers.

Who are some of your clients?

Whether in arts or Design, my clients vary as projects do, and all value their privacy.

What type of design work do you enjoy the most and why?

Design I do out of my own interest and curiosity over commissioned designs.

What are your future plans? What is next for you?

Resuming both Art and Design careers in full scale and full potential on this side of the planet.

Do you work as a team, or do you develop your designs yourself?

It depends on the project and its circumstances. I mostly work alone, and it is my preference, but I have successfully worked, coordinated, and managed teams of different scales, forms, and disciplines.

Do you have any works-in-progress being designed that you would like to talk about?

Art Wise: a series of life-size sculptures is in progress addressing the different states of defense mechanisms against adversity.

Design wise: a series of lighting elements should see the light soon (no pun).

How can people contact you?

Through my socials @gabyelashkar , as well as contacts listed on gabyelashkar.com & inkrypted.com

Any other things you would like to cover that have not been covered in these questions?

I think it was well varied and extensive as interview, and I thank you for it.

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