Peke ki te ihirangi
Elena Whitermore

HuīteeneĀparetanga

Ngā Uiuinga me Elena Whitermore

Pānuitia ngā uiuinga me Elena Whitermore: māramatia tā rātou whakaaro nui, tukanga auaha me ngā mahi whiwhi tohu.

Kōtaha Kaihoahoa

He maha ngā uiuinga ā mātou me Elena Whitermore.

Ka whakaputaina i te reo Ingarihi anake, ā, kei raro nei e whakaahua ana i tō rātou reo taketake.

Whakatūwhera i te whārangi Ingarihi

Uiuinga Kaihoahoa o te Rā

18 pātai

I studied as a fashion designer and was making cloths some years ago. Then I´ve got the education as a packaging designer and developer.

Could you please tell us about your experience as a designer, artist, architect or creator?

I studied as a fashion designer and was making cloths some years ago. Then I´ve got the education as a packaging designer and developer. Now I working on the leather goods factory where I make different types of prototypes to different companies.

How did you become a designer?

I was born with a vision of beauty and hade no other choice but doing design in different ways. During all my design experience I was testing and working with different materials and choose the leather.

What are your priorities, technique and style when designing?

Any design should be possible to make in real. This is a main priority for me as I know how often designers think that good drawn design will be as good made of materials. But it is often not working out.

Which emotions do you feel when designing?

I feel myself alive.

What particular aspects of your background shaped you as a designer?

The main aspect is it never worked ut anything.

What is your growth path? What are your future plans? What is your dream design project?

Nearest time I´d like to reach the level of known designer and developer of leather goods and bags. So far this is it.

What are your advices to designers who are at the beginning of their career?

Do not give up. Believe in your work and give your 100% to each work you do.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Never think that you are a professional ( or truly successful) because work is always a study as well and you can not know everything even if you have worked many ears.

What is your day to day look like?

Work work work work workProjects, clients, orders, production

How do you keep up with latest design trends? To what extent do design trends matter?

I´m looking Pinterest mostly and keep updated with last fashion trends.

How do you know if a product or project is well designed? How do you define good design?

Good design is always well done design. If you put your 100 on the projekt is can not be bad.

How do you decide if your design is ready?

As I can not put anything more in that.

What is your biggest design work?

My biggest design work seems to in the future.

Who is your favourite designer?

I do not have any.

Would you tell us a bit about your lifestyle and culture?

To live i freedom is the style of my life. To tell what you want to tell, eat what you want to eat and be as you want to be. Free from religion, culture or something else.

Would you tell us more about your work culture and business philosophy?

I like to do everything myself. First. Just like that I can be cure what kind of work I will make other people go through. And how easy ( or not) it can be done.

What are your philanthropic contributions to society as a designer, artist and architect?

I think that design now has so little connection with practical part an reality itself. Skeptical I`m to all this.

What positive experiences you had when you attend the A' Design Award?

I is good for any designer to be seen and design competitions help a lot. A least now I can mention that I´m a winner when I promote myself and my design with support of A´Design Awards.

Uiuinga Tohunga Hoahoa

19 pātai

I have an education as a fashion designer at first, and later it was a packaging design education in Stockholm, Sweden. Recently I became CAD Engineer with is also a bit related with design.

Could you please tell us a bit about your design background and education?

I have an education as a fashion designer at first, and later it was a packaging design education in Stockholm, Sweden. Recently I became CAD Engineer with is also a bit related with design.

What motivates you to design in general, why did you become a designer?

Motivation for design in general is communication, I assume. You want to tell others _ " this is how i see it" or " this might be better if it looks so and so". Designer wants to express the way the them see things.

What do you design, what type of designs do you wish to design more of?

I design bags and I wish to design more bags!

What makes a good design a really good design, how do you evaluate good design?

A good design communicates and you get the message.

What would you design and who would you design for if you had the time?

As i said, I design bags, and I enjoy to do it for people.

What is your secret recipe of success in design, what is your secret ingredient?

An active visualizing of the design and production makes 90% work done.

What is your greatest design, which aspects of that design makes you think it is great?

According The Drop bag, I believe that its minimalistic solution gives it a great touch.

How do you think designers should present their work?

As design is about visuals , the design has to be presented so other people can understand it. But artistic approach is good as well.

What's your ultimate goal as a designer?

An international design studio)

What are you currently working on that you are especially excited about?

I work on different solutions for the round bag.

What would you like to see changed in design industry in the coming years?

I want to see the design industri more environmentally friendly.

Where do you think the design field is headed next?

It is going to be mostly digital.

What is the role of technology when you design?

Technology helps a lot in designing process.

What kind of design software and equipment do you use in your work?

Adobe CC, SolidWorks, Rhino.

When you see a new great design or product what comes into your mind?

" Can I make a better version if it?"

Who is your ideal design partner? Do you believe in co-design?

Absolutely.

Which people you interacted had the most influence on your design?

Färg & Blanche are a great par of designers, helped me a lot to boost my skills.

Which books you read had the most effect on your design?

Since Fiction.

When you were a little child, was it obvious that you would become a great designer?

yes, My mother always said that I have a talent to create "those small beautiful things".

Uiuinga Kaihoahoa

14 pātai

I have an education as a fashion designer at first, and later it was a packaging design education in Stockholm, Sweden. Recently I became CAD Engineer with is also a bit related with design.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I have an education as a fashion designer at first, and later it was a packaging design education in Stockholm, Sweden. Recently I became CAD Engineer with is also a bit related with design.

What is "design" for you?

It is the way to communicate, express myself, present my vision.

What kinds of works do you like designing most?

I mostly design leather bags and accessories.

What is your most favorite design, could you please tell more about it?

I do love round shapes and I am happy the way I applied this shape for bags.

What is your favorite material / platform / technology?

I love working with leather!

Which aspects of a design do you focus more during designing?

It is important to always keep in mind what can be dine in design and what - can not. You can design anything beautiful on papper but coming to reality - it is not always possible to do.

What kind of emotions do you feel when your designs are realized?

satisfaction)

What makes a design successful?

A good design communicates and you get the message.

From your point of view, what are the responsibilities of a designer for society and environment?

I think we as designer have to be careful with what we design and why we do it. Each and every design have a environmental aspest and the cost, so we need to be aware of it all the time.

How do you think the "design field" is evolving? What is the future of design?

Future design is digital. Les/ no real materials and resources used, and unlimited field for creations.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Sweden is a country that loves minimalism. I think my design of The Drop Bag expresses it.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I work with ordinary drawing tools, Adobe programs and CAD programs.

What is the most frequently asked question to you, as a designer?

Where do you gat en inspiration?

How can people contact you?

bagmaker.stockholm@gmail.com

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Puna Raraunga

Ko ngā pātai me ngā whakautu uiuinga kaihoahoa kua whakaputaina ki tā mātou whārangi uiuinga mō te kaihoahoa ko Elena Whitermore ka tukuna mai i Designer Interviews, te pae ā-ao e uiuitia ai ngā kaihoahoa rangatira, kaiwhakahoahoa whetu, kaihanga me ngā kaiarataki auaha o te ao.