Ngā Uiuinga me Noriaki Mori

My first career was Panasonic's in-house design department.

After that, he was the head of Japan Design Lab at LG, a global company.

After that, while working as a freelance design and business consultant, I experienced several consulting firms.

Furthermore, from May of this year, I will also work in the design department of a new Japanese global company.

We will make the management of both designers and management consultants a career in the future.

I've been creating new things since I was a child. Creativity was fostered by developing several types of self-made games that can be played with just a pencil, explaining the rules to classmates, and playing.

When I was a high school student, I learned that I had a profession as an industrial designer, and I longed to create something better and something that wasn't there yet.

This is the trigger.

The most important thing is the observation of the world. Understanding the current situation is very important.

By looking closely at the world, we can find out what is the problem and what kind of things that are not in the world should be developed.

As the word "think by hand" is used, thumbnails and idea sketches are at least used.

Furthermore, digital data and three-dimensional objects may be rendered or mocked up.

It's most exciting when you discover a big problem or something that isn't in the world but you need it.

After that, we will proceed by combining the designing process and approach, so the completed image has already been created.

I think it's the curiosity of why, and the realm of liberal arts.

I would like to continue to create many designs that save many people.

It is very important to always be aware of what social issues are and to continue pursuing what is the design that leads to well-being.

Just designing something beautiful may be complacent.

On the other hand, designers should always consider monetization in terms of economy.

Designers are not artists.

The Italian I once used taught me the importance of liberal arts as a philosopher.

A Japanese design professor explained that the concept is everything.

He also explained that the Japanese boss is all about ideas.

The power required for a designer is as follows.

1. Power to find

2. Power to create

3. Power to convey

Always cultivate these three powers.

First, look at the general news.

Design news isn't the most important thing for me right now. World affairs, environmental issues, social issues, economic conditions, these movements are the most important factors.

By constantly feeling various issues, small discoveries lead to the realization of big problem-solving designs.

I don't really pursue fashion and trends.

I'm rather a quest for universal design.

Design trends are just about collecting information as a trend in the world.

However, in expressing spirituality and national character, we sometimes pursue emotional modeling and patterns.

We will try to design appropriately according to the item or service.

The criterion is how simple and easy-to-understand the design is, by eliminating unnecessary decorations.

This is not the case for things and spaces with a luxurious world view.

If it's converged to the point where you don't need to add or subtract any more, it's probably a scrutinized design.

It is a bottomless cast iron basket that has become a runner-up.

This can only be made with books today.

It is made of the world's thinnest iron casting with a sand mold, and it has taken a lot of time and trial and error to realize it.

Although it is not highly evaluated at the award, this is also a design that could be realized only in Japan.

It's Marcello Gandini.

I was shocked by the number of supercars he designed in his childhood. He wants to meet somehow.

My favorite and exciting cities are Tokyo and Milan.

Milan is the second city where I studied and worked in design.

On the other hand, Tokyo is one of the most creative cities.

However, Japan, including Tokyo, is a land next to natural disasters.

I think that one of the ways for Japan to survive is to constantly think about ways to deal with the dangers of natural disasters and to export that know-how to the world.

I currently run my own company by myself.

However, I am also in the design department of a global Japanese company. Here, you can add powerful technology to large organizational projects and proceed with designing.

To be a good designer in the future, you need to have multiple careers and go back and forth between abstraction and reification to develop a multifaceted eye.

There are famous architects and their members in Japan who support the disaster area.

It can be said that this design was submitted to this award because of the same aspirations as them.

For young designers and students who want to become designers, I think we can contribute in the form of lectures, workshops, and sometimes university lectures if necessary.

Participating in well-known and prestigious awards and competitions such as the A'Design Award and being awarded a prestigious award has the following merits.

1. It has the power to appeal to people all over the world.

2. It can be said to be one of the shortest distances to receive a job.

3. You can keep your motivation and inspiration high.

Even if it is anonymous, it is an important opportunity to find excellent designers.

The concept that no one is left behind.

To fulfill the mission of equalizing safety disparities.

Even in Japan, We have witnessed the disparate graphic designs, pictograms, and icons related to the colors and shapes of sea level displays of local governments, and the reality that disaster displays have not been clearly established.

I thought that it should be integrated and unified not only in Japan but also in the world.

I will strongly appeal to relevant government agencies, local governments, and members of the Diet, including receiving a prestigious award, and will lead to activities that improve society.

About 2 months.

Originally, I entered the Business Design Awards in Tokyo in order to let non-designer classmates from the Graduate School of Adults experience entry into design competitions and winning experiences.

However, because I discovered a social issue, I devised this important concept, conducted research and discussions with the members, and directed all the final designs.

After that, with the aim of enacting this pictogram on my own, I have been doing lobbying and sales activities for members of parliament and the heads of local governments in small increments alongside other duties.

I would like to proceed with the license sales contract for the production rights.

I want people from all over the world, including Japan, to take the next action, such as how safe this place is at first glance, and where to evacuate by accessing the hazard map immediately.

I have an Italian boss who once served.

He is a philosopher and a manager, but he has a deep knowledge of design and I learned a lot.

Not only in Japan, but all men and women of all ages in the world.

Anyone can understand at a glance how to prepare for water-related disasters such as tsunamis and floods.

I witnessed the current situation where the sea level display is not unified by the local government, and the current situation where the risk of flooding of the land is not clear, and I strongly thought that the necessary information should be integrated into one simple pictogram.

I wanted to convey the meaning of the integration in one word.

Adobe Creative Cloud and Microsoft PowerPoint.

I am trying to unify by redesigning important signs that are made separately in the world.

Initially, I was a classmate at a graduate school for working adults. Not all were experts.

However, after that, I proposed this pictogram to the director of the disaster prevention research institute and the head of the local government who actually experienced a big earthquake on the third day of his inauguration and took the lead in the restoration, and lobbying is continuing.

It is a combination of the QR code technology invented in Japan and the easy-to-understand classification of tsunami and flood wave heights and water levels into three categories, such as the antenna reception sensitivity of smartphones. With the worldwide spread of QR codes released free of charge, it is a format that anyone in the world can use anytime, anywhere by utilizing the technology that is commonly used as infrastructure in various situations.

I randomly investigated what the current state of sea level display in Japan is, and how the risk of tsunami and flood damage is displayed.

There were no particular technical challenges.

On the other hand, it is not always possible to find the sea level display of the area just by searching on the Internet.

Therefore, every time I visited various parts of Japan, I was looking for an altitude display.

I wanted to raise awareness of the dangers of tsunamis and floods not only in Japan but around the world.

I also thought it was necessary to enter an international competition in order to propose unification in this pictogram.

In a sense this is my mission.

I was keenly aware that the idea of universal design has not yet spread to the world.

I strongly realize that it is necessary to develop an even more concise, easy-to-understand and easy-to-use infrastructure in order to support elderly people, people with disabilities, and foreigners if the display is difficult to understand even for healthy people. It became like.

Everyone in the world should be more aware of natural disasters and work diligently.

I started my career as an industrial designer at Panasonic in 1991 after graduating from Musashino Art University.

I wanted to make people's lives a little better and became a designer. And that is what drives motivation.

Yes, I did.

From tangible things to intangible services and community design, we will provide creative optimal solutions based on design thinking in various ways.

You should step on the number of places in all things. Sometimes experience in a completely different industry is always useful, as in other style games. For example, you may be enrolled in a company that makes many business proposals into projects, from community design to product product design.

Good designers will put together the requirements you need.

Great designers are even more proactive in putting together the thoughts and actions of others.

I don't think there is a goal in the world of design. Like the world of Buddhism and Zen, it is a job that always needs to aim for higher heights.

So you should always try to update today than yesterday and tomorrow than today.

A good design eliminates unnecessary decoration, and the essence is found in the place where the flesh is thoroughly stripped off.

The value of good design is to enrich people's lives.

It is worth the investment because it brings a good life.

I would like to design a design that will energize the industries of rural areas and small and medium-sized enterprises.

If the regions become healthy, the industry of the whole country will be raised more.

Seeing the design and outcomes of the entire community in a region.

It is to interact with people from different industries and absorb various knowledge and know-how so that they can play other style games.

When I was young, I was inspired by Philippe Starck.

Nowadays, I often get inspiration from nature.

It's Bertone's Lancia Stratos.

The design has been sharpened just to win the rally.

Is it Antonio Gaudi's Sagrada Familia?

It is still unfinished and people all over the world are involved in the construction.

It is to interact with people from different industries and absorb various knowledge and know-how so that they can play other style games.

You would have been a strategy consultant.

It would be a visualization of the concept.

1. Visualize intangible things

2. Show tangible things in kind

It is a skill that can embody these things.

I was an alumnus of a managing executive officer of a company.

He also introduced me to our overseas network.

Seniors in design and people from many different industries.

It was all about tangible design.

Media exposure should be increased outside of competitions.

It is an intangible new business development.

It is to create a state where various services and hardware are further designed while developing a new business.

It's something that people think in a good way if they can solve anything.

It is easy for anyone to use and helps to enrich your life.

It's new business development.

It's the Cast Iron Bottomless Baslet.

This is because we were able to embody products that are not in the world with enthusiasm.

It involved a lot of people and made it a reality.

I want the society to be a mixture of vertically divided design fields.

I think we will move toward management design that utilizes design thinking.

It depends on the project.

Start by observing the current situation.

It means being curious about everything.

I think there are both cases.

It's another wheel.

Mac, PC, MS Office, Adobe CC, etc.

It's both functional and aesthetic.

anything.

I wondered if there was that.

It is a manager who understands design.

If you meet such a person, the transformation will accelerate.

A mentor who was the owner of a company.

It is difficult to pick up one book.

Inspired by various books.

I learned a lot other than design.

Business management, spending time with a manager, engaging in consulting work, learning at a graduate school for working adults.

Leonardo da Vinci

We should always aim for new goals, not in the glory of the past.

My favorite color is navy. My favorite place is Milan.

My favorite food is Kitakata ramen.

My favorite season is spring. I don't have a favorite brand.

When I later measured the height, depth, and angle that I set to be optimal for the appearance, it was a golden ratio.

I realized that as I gained experience, I could remember the golden ratio with my body.

I'm constantly searching for clues to solve problems by touching on more information.

I never imagined that.

It seems that the world has developed measures for allergies, drug discovery, and preventive medicine that have not been elucidated, and it is now possible to get the job you want to get.

Even if you only design, you will never get a good design.

I became a designer because I knew that it was a job that could visualise everything in the world.

My company is a consulting firm that supports design development such as industrial design, service design, and user experience design, as well as new businesses, new products, new services, and new market development.

It can be said that it is a visualization / reification of the concept.

Cast Iron Bottomless Basket.

It was created as a by-product of an extension of consulting for new business development to foundry manufacturers.

Leather accessories such as pass cases, card cases and coin purses.

I like platforms that combine materials such as metal, plastic and wood with the latest digital technology and craftsmanship.

It was when we created things that never existed in the world.

To find the last line that is unlikely to be feasible today.

Feelings of being unhearted and focused.

The sense of accomplishment that has been achieved and the realization that difficulties can be overcome.

Passion and the power to break through

And you need to develop three abilities.

1. Finding power

2. Power to create

3. Power to convey

First impression.

And it is important to be able to express the concept at a glance.

To guide society to consumption that is the optimum solution.

It is expanding from tangible things to intangible things.

In addition, tangible items are expanding to develop intangible new businesses.

November 2018, Tokyo.

Next time, I would like to hold the event in 2021.

Inspiration varies depending on the nature, such as natural objects, geometric forms, and theories.

My design is a subtractive design.

We pay attention to reducing the complexity as much as possible and revealing the essence.

We are trying to visualize the essence of what the client's original strength is.

I live in Tokyo.

I think that the Japaneseness that has permeated through many years of life is reflected in the design details.

The advantage is that the design pays attention to every detail.

The disadvantage is that it is hard to see if you can express "Japan in the world" if you are only in Japan.

By talking with each other honestly, we are working to build a relationship of trust.

It is necessary to have a deep dialogue on a regular basis.

In addition to the talent and ability of the designer, it has compatibility with companies, so it is a good idea to talk with as many designers as possible so that you can meet good designers.

Start by familiarizing yourself with your client company and its employees, and understanding the market.

We focus on creating things that are not in the industry.

1. Cast Iron Bottomless Basket

2. Frixion Ball Pen

3. BMW

4. Business Card Case

5. Bags

In short, every day of discovery.

Make many mistakes.

This allows you to experience what is important.

On the positive side, it's rich in creativity beyond the theory.

negative side is that the persuasive power for the manager is often the most important factor.

It can be said to be the golden ratio.

With experience, the golden ratio is unknowingly included in the beautiful ratio.

Ability to find problems, issues, discomfort, and doubts, that is, observation and discovery.

A pen, notepad, and sketchbook.

Make "think by hand" a habit and visualize tangible and intangible things.

Based on the idea of ​​"24-hours designer," there is always a problem awareness in one corner of the head until the deadline.

It is case by case.

The prototype of the design may be invented in 15 minutes, and it may take a month or more after fully analysing the market.

What is the source of the idea?

How do you generate many ideas?

Collaboration work based in Milan.

There are various casting companies, printing companies, governments, etc.

We value design that can be visualised and shaped.

Because what is visible is persuasive.

I would like to expand the field of activities to consulting based on design in digital transformation.

It can be done on a case-by-case basis, either alone or as a team.

We are advancing design for a new society.

This is an important project for people's safety and security.

Please contact us by e-mail.

I accept a wide range of consultations not only in a specific field but also in any field that can be solved from the designer's perspective.

Please feel free to ask about anything.

The biggest trigger was the Great East Japan Earthquake that occurred in 2011. I noticed that in Tokyo, which has areas at zero meters above sea level and areas that are several meters above sea level, the design and color used to indicate sea level varies from one local government to another.When we looked at sea level indications across Japan after the earthquake, we found that not a single one had the same design. Therefore, we came up with the idea of ​​standardizing sea level indications across Japan, and creating a display system that clearly classifies the expected maximum wave heights of floods and tsunamis in a given area into three levels: 1m or more, 3m or more, and 5m or more. In addition, we came up with the idea of ​​using QR codes to clearly integrate links to flood hazard maps, which had been developed all over Japan after the earthquake.

This color complies with the colors designated by the Japanese Ministry of Land, Infrastructure, Transport and Tourism.Green is used for emergency exits and to indicate evacuation, but the purpose of the Integrated Disaster Prevention Pictogram is to enable people to instantly recognize the current situation in the area on a daily basis, even before that.Therefore, we designed it so that it can be seamlessly incorporated into road signs all over Japan in the future, not just for pedestrians. This will allow anyone to know the current situation and preparations in the area, along with the sea level indications that vary all over Japan. Furthermore, we have taken care to consider the landscape of each area.

Many people have seen tsunami footage, but from the time a tsunami occurs until it reaches us, every second counts. In such a situation, there are only a limited number of graphic elements that can be instantly recognized. In reality, it has been verified that a person's feet can be swept away even with water only 30 centimeters below the knee, but it still made us realize how important it is to recognize the expected scale of tsunamis and floods at a glance, and this influenced our development.

Winning the A' Design Award has resulted in the pictogram being translated and promoted in over 100 languages, which will define the problem in countries around the world that are prone to earthquakes, raise people's interest in the issue, and lead to new initiatives. We believe that the adoption of this pictogram overseas will also lead to increased shared awareness around the world.

Disasters such as floods and tsunamis are greatly affected by sea level. In particular, coastal areas and riverside areas have almost no elevation difference from the water level, and in some cases, areas are lower than sea level. Even in Tokyo, the colors and designs of sea level indications for each municipality were different, so we were faced with the task of investigating whether or not sea level indications were present in municipalities across Japan, and to what extent the colors and designs differed.In addition, figuring out how to put together a clear indication that anyone could instantly recognize was a major challenge in itself.

Since the Great East Japan Earthquake in 2011, disaster prevention applications for smartphones have been slowly emerging. Given this historical background, we were conscious from the beginning of development of the app to cover not only signs and road signs, but also public environments such as websites and smartphone applications, as well as the mobile application environment. We had also been paying attention to the future potential and applicability of QR codes for some time, and we were convinced that the process of integrating these would be a design that would solve these social issues.

To determine the 300mm size that should be adopted for utility poles, we actually created a full-scale mockup and conducted simulations in the city.The size was decided based on a comprehensive consideration of factors such as whether the sign can be recognized by pedestrians from a distance of 15m and whether the QR code on the hazard map can be read. The first goal was to solve a social issue by targeting pedestrians, who are the closest to us. This can also be reflected in signs that can be recognized by pedestrians while protecting the scenery, not only on utility poles, but also on other signs, notices, and facilities related to public transportation. It will be necessary to determine the optimal size for road signs for automobiles through field surveys and demonstration experiments in the future.

Local governments and emergency response organizations did not initially pay attention to the Integrated Disaster Prevention Pictograms, nor did they have any awareness or concept of the need for them. Each local government started developing its own sea level display, and hastily put them to use in their own local governments. Rather, they gave us feedback that they should have known about the Integrated Disaster Prevention Pictograms before using their own sea level displays. In response to this, we felt the need to lobby and petition at the administrative level, such as to members of the Diet, and have begun to take action.

Until now, there were no signs or warning signs for floods or tsunamis. On the other hand, sea level indications were widespread in local governments across the country, although the colors and designs varied. However, the sea level indications alone did not encourage further action. We realized that this was the biggest problem, which led to our unique approach.How high above sea level are you currently at? How high the waves could potentially be at this altitude? And to what area should you evacuate to in order to protect yourself from this flood? By consolidating and consolidating these three steps into one pictogram, we thought we could create an inclusive design that leaves no one behind.

Currently, the pictograms are for floods, tsunamis, and other water-related disasters, but as you know, many other natural disasters occur around the world. Based on the concept of essentiality, clarity, and effectiveness, we are planning to create pictograms for other natural disasters and have begun discussions with members from overseas. We are not limited to Japan, but will continue to think about and evolve the pictograms to make them easy to understand and communicate on a global level.