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Ayuko Sakurai

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Ngā Uiuinga me Ayuko Sakurai

Pānuitia ngā uiuinga me Ayuko Sakurai: māramatia tā rātou whakaaro nui, tukanga auaha me ngā mahi whiwhi tohu.

Kōtaha Kaihoahoa

He maha ngā uiuinga ā mātou me Ayuko Sakurai.

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Uiuinga Tohunga Hoahoa

50 pātai

My art study officially started from 2010 when I changed my major from English to Visual and Verbal Arts at the college. However, I was often obsessed with colorful and detailed designs since my childhood.

Could you please tell us a bit about your design background and education?

My art study officially started from 2010 when I changed my major from English to Visual and Verbal Arts at the college.

However, I was often obsessed with colorful and detailed designs since my childhood.

What motivates you to design in general, why did you become a designer?

Inspiration is everywhere, but I need to motivate myself.

I am more familiar with art and not sure if a “designer” is a title for me. Designs often need purposes and functions, but I wonder what my works fulfill.

(But I sometimes use this word to describe myself because it is such a common term to people who are not necessarily in the artworld.)

Did you choose to become a designer, or you were forced to become one?

It is somewhere between(just like other important decisions)—yes I switched my major from English to Art, so people will say that I chose art.

But in fact, I simply could not handle the large amount of English homework, and looked for something that I could manage.

(I need to confess that I did not have a sense of what a college-level education meant in the U.S.

Plus, I learned that other courses gave us a similar amount of homework.

Later, I had to take this English class as an art student, and I passed it that time.)

What do you design, what type of designs do you wish to design more of?

Anything that needs my hands.

Regardless of media, sizes and styles, I am keen to see something being shaped through my hands.

What should young designers do to become a design legend like you?

Wow I am very timid now because I have never regarded myself as a legend; I am not there.

Well, people will give young adults different stories and advice, especially successful stories.

But if these stories and tips are suffocating them, they do not have to feel guilty about not listening to these stories.

This is a tough question. I did my best telling from my limited experience…

What distinguishes between a good designer and a great designer?

I do not have the answer, perhaps because I am neither of them yet.

What makes a good design a really good design, how do you evaluate good design?

Something should be within the design. If a design is empty and will not say anything to anyone, I wonder if it is good or even called a design.

What is the value of good design? Why should everyone invest in good design?

A design can be interpreted differently, but when it is good, people will start interacting with it in their own ways.

Sometimes they immediately feel/know what good designs are to them, but sometimes they take time, energy, and perhaps money to gain this sense.

What would you design and who would you design for if you had the time?

I do not know what to make until sketching.

And I do not recall that I made one for anyone. But I would be interested in making it for those who were dead and forgotten.

What is the dream project you haven't yet had time to realize?

I will start with redesigning my senior project at college, a beaded dress fabricated with mixed media.

Adding another layer of interpretation will be a good start.

What is your secret recipe of success in design, what is your secret ingredient?

Sleep and time for being away from designing.

Who are some other design masters and legends you get inspired from?

I usually inspire myself, but in order to do so, I need to absorb various information.

In my school days, I used to write about the outstanding works and ideas of Ferdinand Cheval, Salvador Dali, Francis Hutcheson and Robin George Collingwood.

What are your favorite designs by other designers, why do you like them?

I tend to like very intense designs or designs which imply dimensions and depth.

What is your greatest design, which aspects of that design makes you think it is great?

My attempts to make works from scraps as much as possible.

My attitude to art making, for example I would like to consider the last stage of a work(how to be repaired or returned to raw materials).

How could people improve themselves to be better designers, what did you do?

Study(not only art).

Ask myself why.

Pay attention to what caught my attention(both negative and positive).

Know it hurts to examine what scares or enrages me.

If you hadn't become a designer, what would you have done?

I am grateful that art prevents me from being too naive and setting something/someone on fire.

How do you define design, what is design for you?

Something with a purpose.

And contours of something—both visible and invisible.

The process of turning abstract ideas into something visible.

Who helped you to reach these heights, who was your biggest supporter?

My school, friends, and parents.

What helped you to become a great designer?

The environment which allowed me to learn and work hard.

What were the obstacles you faced before becoming a design master?

I am still in the process of striking a balance among designing, working and investing for my future.

How do you think designers should present their work?

I believe that we cannot avoid online presentation nowadays.

The works and their data are a window to the artworld or potential audience(plus, we can easily bring the data with us to describe who we are).

What's your next design project, what should we expect from you in future?

I do not know, so watch me…

What's your ultimate goal as a designer?

Let’s see if I can find one in the future.

What people expect from an esteemed designer such as yourself?

Respectful personality, I guess.

Then more works, perhaps more pleasing works of art. (As you can see, I am not good at guessing what people expect from me.)

How does design help create a better society?

Art and/or design can reveal interesting aspects of us. This can possibly encourage or inspire someone, or teach something that we are not supposed to do.

Also, design can be the way to imagine any society(does not matter if it can come true). Imagination is an important part of human nature, and design allows us to interpret our reality through free imagination.

What are you currently working on that you are especially excited about?

Currently I am working as a science communicator.

It thrills me to discover more and more connections among human intellectual activities(or human characteristics), such as how we represent ourselves in different media(sometimes seen in artworks) and how we update our knowledge(often through scientific methods and technology).

Which design projects gave you the most satisfaction, why?

Both two dimensional and three dimensional works because making(or fixing) something gives me a pure joy and the sense or perspective similar to when I look down the scene from a height.

What would you like to see changed in design industry in the coming years?

Media and materials need to be delivered through legal or ethical processes.

I do not want to feel guilty seeing or using them.

Artists have to stay sincere about what they think is meaningful, and have to be thoughtful about how art-making and the rest parts of life can balance each other.

I start to realize the huge responsibility for communicating with others(especially non-artists) through their works(even though it is painful and seems meaningless sometimes).

The audience needs to become aware of the potential danger of looking at something through only their lens.

I am sick of hearing “art(or any other field) does not make money” and “is art(or any other field) valuable to humanity?”

(I think that people especially in Japanese communities, are not trained enough to appreciate what are out of their comfort/familiar zone.)

Where do you think the design field is headed next?

History repeats itself. Revivals, new interpretations of existing designs along with exploration of uniqueness.

How long does it take you to finalize a design project?

It all depends.

The only thing I can say is this process requires sketching.

When you have a new design project, where do you start?

Recalling my memories, researching, and sketching perhaps all at once.

What is your life motto as a designer?

None. I do not let a motto determine what and how I make.

Do you think design sets the trends or trends set the designs?

Design comes first(if a “trend” means a style or fashion), but design often needs trends.

What is the role of technology when you design?

Tools. I need to make something based on what I have at this point, so sometimes they are limits and sometimes inspiration/stating points.

What kind of design software and equipment do you use in your work?

I often wonder how much one can “make it from scratches” because these scratches can be very intense leading him/her on unexpected journeys of researching and making.

I usually try to make something from scratches as much as possible, so you will see a variety of media and tools in my workspace.

What is the role of the color, materials and ambient in design?

Essential components.

What do you wish people to ask about your design?

I would rather communicate with people than simply answer questions from them.

When you see a new great design or product what comes into your mind?

Hurry. A sense of being behind(only in my scale, not by comparing me or my works to someone else).

Who is your ideal design partner? Do you believe in co-design?

Yes, it will be very productive with someone who can manage this business(and handle my personality).

However, I have been a single player, so I am not sure how it works(or it does not).

Which people you interacted had the most influence on your design?

Perhaps people in books(could be real or fictional).

Which books you read had the most effect on your design?

I do not have it. Do other people have their influencer books?

How did you develop your skills as a master designer?

Schools and where I lived/studied(which means academic and cultural elements in an environment).

My work ethics and aesthetics(acquired through my childhood).

Irrelative of time and space, who you would want to meet, talk and discuss with?

I am surprised that nobody pops in my mind.

How do you feel about all the awards and recognition you had, is it hard to be famous?

I am not famous at all.

I am not even sure how and where to start my career as an artist.

What is your favorite color, place, food, season, thing and brand?

It often takes a long time to pick one up because there are so many lovely options. Plus, my favorites keep changing…

Please tell us a little memoir, a funny thing you had experienced as a designer?

At schools, art making was sometimes a painful learning process(also, learning itself can be painful and exciting at the same time).

Now, art making is almost a dream to me nowadays.

Then I realize how much it attracts me in different ways at different life stages.

What makes your day great as a designer, how do you motivate yourself?

Limitless imagination(often gives me soothing effects).

The sense or confidence(sometimes ends up as misunderstanding) that I control everything—the process, media, tools, and the possible appearance of a final product.

The shine that each step adds the workpiece.

…I can keep making a list like this, but the pure and strong feeling in any artist’s heart helps me move forward.

When you were a little child, was it obvious that you would become a great designer?

Not at all.

However, adults around me let me discover interesting objects and thoughts in this human society.

I believe that these experiences are necessary to cultivate curiosity, aesthetics, and other good human values.

What do you think about future; what do you see will happen in thousand years from now?

I wonder if humans remain this physical shape(not through evolution but technology).

The causes of global issues will not change from current issues.

Money will gain an updated meaning or a new value.

If humans still exist, they will keep making so-called art.

Please tell us anything you wish your fans to know about you, your design and anything else?

I wish if I can say something cool in an interview like this.

Thank you to those who appreciate my works, and please watch me where I am going next!

Uiuinga Kaihoahoa

40 pātai

I had never pictured myself as an artist. Even at university where I pursued a M.F.A., I was hesitant about stating that I was an artist.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I had never pictured myself as an artist.

Even at university where I pursued a M.F.A., I was hesitant about stating that I was an artist.

However, this hesitancy keeps making me question what art, design, or beauty is, which sometimes gives me a new perspective.

Can you tell us more about your company / design studio?

I am trying to build my own studio at home.

After graduation from Rochester Institute of Technology in 2017, I found a job in the same area, but ended up returning to Japan (my home country) because of a visa expiration.

It had been 11 years since I left Japan at the age of 15, so I need a new setup with tools and knowledge I earned throughout years.

What is "design" for you?

Materialized values or the ways to materialize certain values.

For example, the process of discovering designs of the world—how this world is built—is physics.

When a design reveals as an artwork, its artist has figured out the way to materialize something meaningful to him/her.

What kinds of works do you like designing most?

I cannot choose one from metal, fabric, wood, painting, etc.

They are all playful in their own unique ways, so I tend to do mixed media works.

What is your most favorite design, could you please tell more about it?

When I line up images that caught my attention in a row, I often see multiple colors and patterns.

High contrasts and fine details make the space visually rich.

What was the first thing you designed for a company?

I have never worked for a company.

However, at my first internship at a city arts center, I made a paper model of the new building to which the center was moving.

It gave visitors ideas about what the new arts center would look like.

What is your favorite material / platform / technology?

So far, my favorite material is metal—not only because it was my major, but also because it often gives me interesting ideas of designs.

Metal gives me possibilities to be different from other people.

When do you feel the most creative?

When I jot down my ideas in my sketchbook or scrap paper.

Planning is probably the most fun part because there is no problem to fix yet.

It only needs imagination and ideas; I usually face problems as I work later.

Which aspects of a design do you focus more during designing?

The balance. It includes how my work will look on a body (if it is a wearable piece), and the relationship among different elements of a design such as shapes, colors and media.

What kind of emotions do you feel when you design?

I feel free since I often sketch by randomly recalling objects and/or scenes that I had seen before.

My hand just keeps moving while a design is constructed in my mind.

Sometimes I feel nothing and let my mind go wherever it wants.

However, anger and excitement are also very common in my memories; sadness either stops me from sketching or gives me a melancholic feeling, which still inspires me to draw.

What kind of emotions do you feel when your designs are realized?

I almost always have a combination of rushing and spending time to include details.

Which means, when I start to see the design coming out, I want to see the end because I already know it will not be the exact design pictured in my mind; however, I never know how it will turn out at the last minute.

At the same time, when the project is getting closer to its end, I start to feel that I can do more and usually end up with putting details (sometimes they are unnecessary).

What makes a design successful?

Balance between how the design appears and my want to alter it.

If the piece is already visually pleasing, I should not touch it even though I want to decorate more.

I tend to overdecorate, so knowing this habit is the key to make something.

When judging a design as good or bad, which aspects do you consider first?

Good. I usually do not choose a design which looks bad in my sketches.

I believe in the good parts of the design and start the project; then I start to see bad parts as I proceed.

From your point of view, what are the responsibilities of a designer for society and environment?

To believe in the power of a design.

With advanced technologies, people can express and share their feelings/opinions with others easily, and see objects/people/places without directly encountering them.

By seeing them, many of us know the world cannot be judged in black and white; there will be events that cannot be stopped no matter how much we try.

However, as well as other human intellectual activities such as science, an artwork can imply the good and/or honest aspects of us. I see values in them.

How do you think the "design field" is evolving? What is the future of design?

More varied and interactive with other fields(which do not have to be art-related).

Because of the variety of art fields we have today and will have tomorrow, people will combine multiple techniques and media more easily.

And this allows them to express their feelings/thoughts more freely.

In addition, people realize that many academic or technological fields can intertwine each other even though they are considered totally separate subjects.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Before the A’ Design Award ceremony in 2019, I displayed my works at the gallery at R.I.T. as a part of my thesis project.

I am happy to present my works whenever and wherever, but I am focusing on building my studio now.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

The memories and feelings from my experiences often bring me ideas.

Sometimes the ideas come out at random moments such as during sleeping, washing or waiting for a train.

I cannot be creative in a deep depression, though (a little depression is still manageable).

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I tend to put a lot of details and end up being busy.

Too much information and too many objects and people in this world.

I sometimes feel an urge to render all of what I have seen and imaged into one work.

And of course, it is impossible to include them all.

I usually need to stay simple and after I start to see the whole shape, I will think about details.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I left my home country, Japan when I was fifteen for high school.

After that, I had spent 11 years staying/visiting 11 countries and came back to Japan last year.

While being the only Japanese in the area or my school, I was very careful not to be influenced by any culture, especially Japanese culture.

It may be impossible to ignore it completely, but I try to appreciate different cultures as fair as possible.

I would like to discover favorite elements in whatever comes to me.

How do you work with companies?

I have never worked with a company. I did not have a chance.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Personality. I am sure these designers whom companies select have reasonable quantity and quality.

When companies cannot select designers regarding their styles and media, personality will be something worthy of consideration.

Can you talk a little about your design process?

I usually start from concepts and images, then modify works as I proceed, and decide if they are worthy having photos taken.

Also, I used to give my work a simple title like Work I, or did not even care about a title.

Even though I have specific images of what my works will be at the end, I have not found a meaning in putting the idea or concept into words (as a title).

What are 5 of your favorite design items at home?

I do not know yet.

I am in the process of buying new tools and making a studio, so everything looks important to me.

Can you describe a day in your life?

No single day is the same. Or all days are the same, but I feel differently everyday.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

I am one of these young coming designers and do not know what to say.

However, at least I know some of my characteristics have taken me to where I am now—being hardworking and stubborn.

From your perspective, what would you say are some positives and negatives of being a designer?

Positives and negatives depend on how I perceive the situation and which stage I am at.

And not only a designer, the majority of jobs and life stages have both a positive and negative—I remember how hard my life was at an elementary school.

So, I cannot tell the positive and negative parts at this point because I am still trying to find the meaning of being a designer.

What is your "golden rule" in design?

I do not personally use the word “create.”

To me, creating means that something comes from nothing; and I do not think humans can do it.

Humans can make something from what already exist, such as media and designs. Perhaps what/who humans call deities and gods can create.

While making something, I sometimes wonder the meaning of this action; I believe this interpretation gives me a different perspective towards this world and human’s curiosity.

What skills are most important for a designer?

The ability/skill to handle a current situation.

This situation can include finance, work or study environment, and even which life stage and level of skills a designer has.

Of course this does not only apply to a designer, but I think designing can be easily changed depending on his/her position and situation.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

A sketchbook, or scrap papers when I do not bring a sketchbook with me.

When I have an image or idea, I need to put it down before I forget it.

I often draw with texts to explain where/how I get the idea since a drawing can be interpreted in different ways and texts are confusing if these two exist solely.

Designing can sometimes be a really time consuming task, how do you manage your time?

Time is especially important when I have another job.

I do not complain when I have no time actually making something, because the stability of a full-time job means a lot to me (to make something as I want later).

I try to get my priorities straight and learn as much as I can for the next time I am ready to use that knowledge (and make something).

However, for the peace of my mind, I keep my sketchbook aside to jot down what I feel noteworthy in everyday life.

How long does it take to design an object from beginning to end?

It depends on the size and how familiar I am with the media.

I tend to want to put more time in embellishing because by that, I start to see the end of a making process, plus decorating is a fun part.

What is the most frequently asked question to you, as a designer?

At my work, people do not ask me a question relating to a design.

I left the U.S.A. where I studied art last year, and people I met recently in Japan do not know me as a designer.

What was your most important job experience?

I cannot pick one up because many of them gave me lessons.

In design fields, I did several internships at a town art gallery, schools, private jewelry shop and metalsmith studio.

Some of them taught me various techniques (which enriched my knowledge and skills) while some showed me life lessons which did not always mean pleasant experiences (for example, a skilled person in one field does not directly mean s/he has a good or at least moderate personality).

Who are some of your clients?

I do not have a specific group of clients.

But I plan to add more categories to my website when I decide to sell my works, such as “Young Adults,” “Purposes(Necklace, Ring…)” and “Year the objects are made.”

What type of design work do you enjoy the most and why?

I like works with intense details or in clean, simple styles that will not confuse me.

In my own making process, I keep adding more elements, and I guess I am feeling as if I take control of something.

This feeling is one of the values in the making/designing process because it is rare to be able to control something completely—all possibilities of how the design will look are in my hands.

What are your future plans? What is next for you?

This is what I would like to know.

This world is full of unexpected events.

I do not even know what I will do tomorrow.

Do you work as a team, or do you develop your designs yourself?

Myself. But again, I did not have a chance to work as a team.

Do you have any works-in-progress being designed that you would like to talk about?

My studio. I am currently working as a science communicator in Japan, and I have never expected that building my own workspace is this hard.

How can people contact you?

Through my website or they can directly email me. This is how A’ Design Award contacted me.

Any other things you would like to cover that have not been covered in these questions?

I think I am not as successful as other artists that this question targets.

Last year(yes I am writing this on December 31st of 2019, so I can still call it last year), I must have left the U.S.A and came back to Japan, which changed my life completely no matter what I want or think.

Then I face the questions like “What is your plan with art in your life?” “Don’t you give up an art making?”

So, I can say that I am still a young, coming artist who struggle a lot, but keep reminding myself of what I have earned in the world of art and design.

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