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Andrea Agazzini

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Ngā Uiuinga me Andrea Agazzini

Pānuitia ngā uiuinga me Andrea Agazzini: māramatia tā rātou whakaaro nui, tukanga auaha me ngā mahi whiwhi tohu.

Kōtaha Kaihoahoa

He maha ngā uiuinga ā mātou me Andrea Agazzini.

Ka whakaputaina i te reo Ingarihi anake, ā, kei raro nei e whakaahua ana i tō rātou reo taketake.

Whakatūwhera i te whārangi Ingarihi

Uiuinga Kaihoahoa o te Rā

18 pātai

I was born as an Architect and manager of production plants for renewable energy, in 2019 I tried to make my passion for sports my job, so I integrated the design and sale of a new concept of electric bicycle, I started…

Could you please tell us about your experience as a designer, artist, architect or creator?

I was born as an Architect and manager of production plants for renewable energy, in 2019 I tried to make my passion for sports my job, so I integrated the design and sale of a new concept of electric bicycle, I started from scratch.

How did you become a designer?

My path was both from passion and from necessity: in 2018 two of the most important bicycle companies for which I was collaborating went out of business, so I thought about what the concept of electric bike would be for me, and I started at work to make it happen.

What are your priorities, technique and style when designing?

In my experience, the fundamental steps for a good project are: THE INITIAL IDEA, from which everything arises, THE EXPERIMENTATION and the actual work, in which the idea must become reality and all things must work, finally the PUNTO, where the idea is gutted in the smallest details to take the final shape.

Which emotions do you feel when designing?

It is very exciting the moment you see the idea taking shape and you understand that from that moment the path is the right one.

What particular aspects of your background shaped you as a designer?

My observing and reflecting on how the objects that surround us are made

What is your growth path? What are your future plans? What is your dream design project?

Definitely the ability to use and get to know the objects I was designing in depth.

What are your advices to designers who are at the beginning of their career?

Surely the most difficult job is the inner search to understand what are the true passions that a person has within him, the rest then comes naturally.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

To be successful, you have to work on a project that when you wake up in the morning you can't wait to carry on, and you stay there until 2 am. You are there on the right track.

What is your day to day look like?

In the morning I try to deal with the less pleasant questions, then when I'm calm, I start thinking about future designs, with a free mind.

How do you keep up with latest design trends? To what extent do design trends matter?

Keeping up with what others are doing is very important, but it's better to try something new than to do better something that has already been done.

How do you know if a product or project is well designed? How do you define good design?

A good design must have the pleasure to the eyes, the harmony of the shapes, but also the best functionality you could wish for.

How do you decide if your design is ready?

Inside my mind I have the vision of my 90% versus 100%. I look for that first 90% in the first year of work, and then I attack one piece at a time to try to get close to 100%, which at the moment I have never succeeded :-)

What is your biggest design work?

I think my greatest work is the one awarded this year, the MotoBike Enduro2, because it embodies my vision of an electric bicycle and contains all my experience of technique, sale and use.

Who is your favourite designer?

My sources of inspiration are the great Bike Designers who over the years have brought ingenious developments on the technique of two-wheeled vehicles.

Would you tell us a bit about your lifestyle and culture?

The design that a person expresses represents 100% his personality and his lifestyle, if this is not bound by an external development imposed by other factors.

Would you tell us more about your work culture and business philosophy?

My profession involves designing, making, testing, advertising and selling the products I have invented.

So it's a strong swing of super positive days, followed by boring and tiring days, when everything seems to go wrong.

I practice my profession for 50% alone and for 50% helped by collaborators, I believe that working with me is easy if you have the same ideas, otherwise very complicated.

What are your philanthropic contributions to society as a designer, artist and architect?

I believe that everyone who lives in this society is responsible for their share, so I think we should all try to reconcile their work with ecological and social sustainability, so that external factors do not have to intervene to mitigate the damage we cause.

What positive experiences you had when you attend the A' Design Award?

I think that participating in this competition enriches your awareness a lot and makes you focus a lot on the most important parts of your work.

Uiuinga Tohunga Hoahoa

50 pātai

My training derives 50% from the university experience at the Politecnico di Milano and 50% from the passion of observing.

Could you please tell us a bit about your design background and education?

My training derives 50% from the university experience at the Politecnico di Milano and 50% from the passion of observing.

What motivates you to design in general, why did you become a designer?

I became so unexpectedly, from the need to turn the ideas I had in my head into reality.

Did you choose to become a designer, or you were forced to become one?

It was a discovery, not a choice!

What do you design, what type of designs do you wish to design more of?

He loves to think about the shapes of innovative vehicles such as sports bicycles but also their components and accessories.

What should young designers do to become a design legend like you?

Finding the way they are most passionate about, without immediately thinking about the result.

However, I still consider myself a young man! :-)

What distinguishes between a good designer and a great designer?

I think it is exclusively the passion that transpires from his works, as well as the experience.

What makes a good design a really good design, how do you evaluate good design?

For me, functionality is essential, without it, a design would be meaningless.

What is the value of good design? Why should everyone invest in good design?

It makes the eye pleasing that makes the object defined over time.

What would you design and who would you design for if you had the time?

Designing the definitive electric bike, obviously for Agazzini Bikes!

What is the dream project you haven't yet had time to realize?

The ultimate electric bike

What is your secret recipe of success in design, what is your secret ingredient?

Try, try and try again.

Who are some other design masters and legends you get inspired from?

More than a designer, my aspiration derives from the architectural field

What are your favorite designs by other designers, why do you like them?

More than a designer, my aspiration derives from the architectural field

What is your greatest design, which aspects of that design makes you think it is great?

More than a designer, my aspiration derives from the architectural field

How could people improve themselves to be better designers, what did you do?

More than a designer, my aspiration derives from the architectural field

If you hadn't become a designer, what would you have done?

I think I would be dedicated to the sports field

How do you define design, what is design for you?

For me it is simply the tool to convey my ideas to other people

Who helped you to reach these heights, who was your biggest supporter?

My biggest motivator was who cut my legs off and got me back on my feet stronger than before.

What helped you to become a great designer?

Definitely the historic moment and the motivation of my family.

What were the obstacles you faced before becoming a design master?

The disheartening situation of seeing others use their ideas without any recognition

How do you think designers should present their work?

There is no specific way, each project has its context

What's your next design project, what should we expect from you in future?

I'm working on some patents for bicycle components

What's your ultimate goal as a designer?

To be able to make my ideas my job!

What people expect from an esteemed designer such as yourself?

I have no idea

How does design help create a better society?

The best society is created with education, design could be an intermediary

What are you currently working on that you are especially excited about?

I'm working on some patents for bicycle components

Which design projects gave you the most satisfaction, why?

The project I brought here, Enduro2

What would you like to see changed in design industry in the coming years?

Bringing the design and production of goods in general closer to the world of sustainability

Where do you think the design field is headed next?

I think we need to get closer to everyday objects

How long does it take you to finalize a design project?

At least a year and a half

When you have a new design project, where do you start?

It starts with the analysis of the underlying need

What is your life motto as a designer?

Less is more!

Do you think design sets the trends or trends set the designs?

I think I'm a bit of a forerunner in my field

What is the role of technology when you design?

Technology is the starting point

What kind of design software and equipment do you use in your work?

Hand drawing, 2D and 3D cad, 3D printing, photography and video

What is the role of the color, materials and ambient in design?

My color is black or white, and the materials that make the difference

What do you wish people to ask about your design?

I would like them to ask me what prompted me to make it happen

When you see a new great design or product what comes into your mind?

For me it is a source of inspiration, I like to understand why it was made like this

Who is your ideal design partner? Do you believe in co-design?

Not at the moment

Which people you interacted had the most influence on your design?

My brother

Which books you read had the most effect on your design?

Books on circular economy and sustainability

How did you develop your skills as a master designer?

with lots of training

Irrelative of time and space, who you would want to meet, talk and discuss with?

With people with an open mind and with a dream

How do you feel about all the awards and recognition you had, is it hard to be famous?

It is a good feeling to know that your work has been recognized

What is your favorite color, place, food, season, thing and brand?

Too long question :-)

Please tell us a little memoir, a funny thing you had experienced as a designer?

The funniest thing was in the first tests of our bike, when the bold people who thought they were MTB masters fell after a few meters due to the power of the engine!

What makes your day great as a designer, how do you motivate yourself?

When at the end of the day I finished my to do list!

When you were a little child, was it obvious that you would become a great designer?

No! I was more inclined to manual work

What do you think about future; what do you see will happen in thousand years from now?

I see a negative future in mankind

Please tell us anything you wish your fans to know about you, your design and anything else?

I would like people to know that the evenings in front of the computer and the hardships I have gone through have been worth the recognition I am having.

Uiuinga Kaihoahoa

40 pātai

I was born as an Architect and manager of production plants for renewable energy, in 2019 I tried to make my passion for sports my job, so I integrated the design and sale of a new concept of electric bicycle, I started…

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I was born as an Architect and manager of production plants for renewable energy, in 2019 I tried to make my passion for sports my job, so I integrated the design and sale of a new concept of electric bicycle, I started from scratch.

Can you tell us more about your company / design studio?

We at Agazzini are a small company born in 2015, made up of two brothers,

Andrea and Paolo who in 2019 went to try the creation of a line of bikes branded AGAZZINI.

Now, more than three years old, also with the help of Matteo, our mechanic and rider,

we have grown and reached awareness in the three main segments for off-road, Muscle, Ebike and Motobike.

What is "design" for you?

For me it is simply the tool to convey my ideas to other people

What kinds of works do you like designing most?

He loves to think about the shapes of innovative vehicles such as sports bicycles but also their components and accessories.

What is your most favorite design, could you please tell more about it?

My sources of inspiration are the great Bike Designers who over the years have brought ingenious developments on the technique of two-wheeled vehicles.

What was the first thing you designed for a company?

I have designed and developed some components for ebike

What is your favorite material / platform / technology?

It is aluminum and carbon, fused together in a single shape

When do you feel the most creative?

When I manage to translate my ideas into forms, in that moment I am satisfied with my work

Which aspects of a design do you focus more during designing?

In my experience, the fundamental steps for a good project are: THE INITIAL IDEA, from which everything arises, THE EXPERIMENTATION and the actual work, in which the idea must become reality and all things must work, finally the PUNTO, where the idea is gutted in the smallest details to take the final shape.

What kind of emotions do you feel when you design?

I feel free to express what I want to be

What kind of emotions do you feel when your designs are realized?

A strong and lasting emotion, like having planted a large stone that will no longer be able to move

What makes a design successful?

Its complicated simplicity, its containing complicated concepts and structures in a simple form

When judging a design as good or bad, which aspects do you consider first?

First I consider its constructive impact and its sustainability, then I evaluate the shape

From your point of view, what are the responsibilities of a designer for society and environment?

They are the same as anyone who applies transformations to the planet we live on: full responsibility for thinking about the consequences of his work

How do you think the "design field" is evolving? What is the future of design?

I see design as a scale that can bring our world to safety, or make it fall even further into the abyss of waste of resources: only good designers will be able to choose the path

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Many years ago at the Politecnico di Milano, while you were exhibiting my architecture, I now hope to be able to exhibit my new creations in the world of bicycles

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

I think about what could be useful to my clients and try to make it happen as best I can

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would define myself as a design-practical, which puts utility before form.

The shape is a consequence of what I think is useful, so it realizes itself

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Absolutely, everyone is linked to the land they live in, both culturally and geographically.

My land is full of mountains and trails and my passion for the outdoors drove me here

How do you work with companies?

It is very tiring to find companies with seriousness, but when I find them, I also form strong bonds of friendship

What are your suggestions to companies for working with a designer? How can companies select a good designer?

I think they need to know about your extra interests, that's the starting point

Can you talk a little about your design process?

THE INITIAL IDEA, from which everything arises, THE EXPERIMENTATION and the actual work, in which the idea must become reality and all things must work, finally the PUNTO, where the idea is gutted in the smallest details to take the final shape.

What are 5 of your favorite design items at home?

Lighting, shoe rack, pen holder, sound system, stove

Can you describe a day in your life?

In the morning I try to deal with the less pleasant questions, then when I'm calm, I start thinking about future designs, with a free mind.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Finding the way they are most passionate about, without immediately thinking about the result.

However, I still consider myself a young man! :-)

From your perspective, what would you say are some positives and negatives of being a designer?

The positive aspects are freedom of thought, the negative ones that too much freedom leads to asking too many questions

What is your "golden rule" in design?

Only work when you have inspiration

What skills are most important for a designer?

Each skill fully forms a person, so the more skills the more you keep the variables under control

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I use wrenches and hammers, measuring tools, paper and pencil, 2D and 3D software and 3D printer

Designing can sometimes be a really time consuming task, how do you manage your time?

Time is always the enemy, sometimes I think I work for a few hours and I end up dragging myself until midnight

How long does it take to design an object from beginning to end?

small in about a month, medium in at least 6 months, large in more than a year

What is the most frequently asked question to you, as a designer?

How can I better meet this need?

What was your most important job experience?

Definitely the design of my MotoBike Enduro2, together with the construction of a large electricity generation plant

Who are some of your clients?

I think the most varied types of people

What type of design work do you enjoy the most and why?

I like the design phase very much, but also the experimentation phase in the field, because we realize if what we ultimately thought was reality.

What are your future plans? What is next for you?

Finalize some MTB components and start a targeted sale

Do you work as a team, or do you develop your designs yourself?

I develop it myself

Do you have any works-in-progress being designed that you would like to talk about?

I have two new MTB component patents in the pipeline

How can people contact you?

Phone, mail, in person in my shop

Any other things you would like to cover that have not been covered in these questions?

I think the questions were well structured and I enjoyed answering

Uiuinga Nui

Enduro2 Te Motopaika Hiko · 10 pātai

The idea of ​​fusing Ergal and carbon together arose from the aim of obtaining a frame that was as light as possible but at the same time maintaining very low dimensional tolerances, which are difficult to achieve with…

Your innovative fusion of carbon fiber frame and CNC-engineered Ergal engine in the Enduro2 Electric MotoBike represents a groundbreaking approach to off-road vehicle design - could you elaborate on how this unique combination emerged during your creative process?

The idea of ​​fusing Ergal and carbon together arose from the aim of obtaining a frame that was as light as possible but at the same time maintaining very low dimensional tolerances, which are difficult to achieve with heat welding of materials such as aluminium.Furthermore, the two materials merge together the idea of ​​a front bicycle with that of a motorcycle engine and swingarm.

The Enduro2 Electric MotoBike achieves a remarkable weight of just 27.5 kg while delivering 4000W of power - what engineering challenges did you face in optimizing this impressive power-to-weight ratio, and how did you overcome them?

In addition to the above answer, linked to the frame, the biggest challenge was certainly to create a load-bearing motor block that acted as a frame, in this way we drastically lowered the overall weight.

How does the dual transmission system in the Enduro2 Electric MotoBike enhance the riding experience, and what inspired you to incorporate this feature as a bridge between traditional mountain bikes and enduro motorcycles?

The double transmission has a twofold advantage: on the one hand it eliminates the problems of heavy wear of traditional transmission components (sprocket set and derailleur) and on the other it creates a system that works in synergy with your legs, allowing you to change gear under stress and have a double system as a backup.

The integration of electrical components within the sinuous front design of the Enduro2 Electric MotoBike creates a striking aesthetic balance - could you share your thought process behind merging technical functionality with visual elegance?

The challenge was to integrate the electronic part as much as possible into a frame that resembles a traditional ebike as much as possible, in this way, the electrical components that are usually located near the motor, in contact with dirt and water, in the Enduro2 are located high up near the handlebars, protected and dry. To do this, the frame was designed with a millimetric housing of battery and control unit, trying to maintain a streamlined and slim shape at every point.

Your architectural background appears to have influenced the Enduro2 Electric MotoBike's distinctive design language - how did your experience in architecture shape your approach to creating this revolutionary vehicle concept?

I think my architectural background made it possible to create an unusual shape because my approach came from a sector outside of the bicycle sector, and for this reason it probably made me think of solutions that were partly unrelated to the world of two wheels (such as carbon-ergal bonding or a structural motor).

The Enduro2 Electric MotoBike's plug-in technology without welded parts represents a significant departure from traditional frame construction - what advantages does this innovative assembly method offer for maintenance and longevity?

The plug-in assembly of the Enduro2 mainly allows to keep the geometries unchanged during manufacturing (different is the heat treatment of a welded frame, which causes warping).In addition, it is a system that allows the end user to disassemble and replace only the damaged component in case of breakages.

Could you elaborate on how the Enduro2 Electric MotoBike's integrated motor solution addresses the common overheating issues faced by rear-wheel motor designs during uphill climbs?

The centrally integrated motor offers three main advantages over rear motors:- reduces weight on the wheel, for a better riding feel, by centralizing the weights- reduces motor fatigue, working with a reduction ratio lower than 1:1 via a gear reducer- reduces heat produced on steep climbs by dissipating it throughout the frame

The development of the Enduro2 Electric MotoBike spanned from October 2019 to February 2021 - what were the most crucial iterations and refinements that emerged during this extensive design journey?

During development, the biggest challenges faced were weight reduction (the first prototype, all welded in aluminum, weighed 2.5 kg more) and the integration of such a large engine into the chassis. Dry assembly also represented a major manufacturing challenge, where tolerances must be perfect, and for this I thank the Italian mechanical workshop that helped me with this.Finally, after choosing the carbon front solution, it was very stimulating to think of an innovative shape to give to the front part, both for the electrical part and for the passage of the cables coming out of the seat tube.

How does the Enduro2 Electric MotoBike's design specifically cater to both intense enduro sport usage and casual woodland exploration, and what features enable this versatility?

The Enduro2 has been designed with geometry and weights that are inspired by the world of mountain bike racing, so it is suitable for both an amateur outing and for use by more expert users.The power delivery is very manageable even for users who are not experts in the world of motorbikes.

Looking ahead, how do you envision the Enduro2 Electric MotoBike influencing the future of sustainable mobility and adventure sports, particularly in terms of bridging the gap between traditional bicycles and motorcycles?

The Enduro2 could bridge the gap between motorcycles and e-bikes even more today, after the development of a new control unit that I made, which allows to obtain, together with the management via the throttle grip, also a torque sensor of the pedaling, like traditional e-bikes. It would be very nice to find an investor who makes a series production of this model possible, a lot of people (especially in an older age group) could find in Enduro2 the answer to their needs.

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