Fido Dido House by 7UP Free Instalasi Merek Eksperiensial by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Instalasi Merek Eksperiensial by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Acara Competition Category.

GangsaAcara· 2020

Fido Dido House by 7UP Free Instalasi Merek Eksperiensial

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Gangsa Winner in Acara Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Instalasi Merek Eksperiensial

Fido Dido House adolah instalasi merek nan diadokan duo hari di Covent Garden, London. Rancangan ko manarjamahkan dunia duo dimensi hitam putiah dari karakter Fido Dido manjadi ruang tigo dimensi. Pangunjuang bagarak malalui babagai kawasan bertema, termasuak lamari nan barisi busana ikonik sarato dapur nan dilangkoki jo Fido Flakes. Fitur lainnyo termasuak ruang pendingin ala kulkas, ayunan untuak baristirahaik, dindiang doodle interaktif, musik nan tanang, sarato sesi mancubo produk. Suasano multi-indera iko mangajak pangunjuang untuak basantai sambia manjadikan pasan kampanye tu hiduik sacaro nyato.

The Recognition

About the A' Design Award Gangsa

Fido Dido House by 7UP Free Instalasi Merek Eksperiensial adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Fido Dido House by 7UP Free Instalasi Merek Eksperiensial dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Fido Dido House by 7UP Free Instalasi Merek Eksperiensial mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release