Ameh Acara · 2020
Game Fuel PRO-AM Consumer Experience Desain Acara Langsuang
by PepsiCo Design and Innovation
- A' Design Award Ameh 2020 in Acara
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Desain Acara Langsuang
Game Fuel PRO-AM adolah acara gaming langsuang nan dibuek untuak merek minuman jo disiarkan ka panonton di rumah. Acara ko mampasandiangkan gamer profesional jo selebriti untuak mampasambahkan mode permainan baru duo-lawan-duo sarato mangenalkan kaleng minuman baru. Set studio ditarangi jo warna sirah jo biru, warna utamo produk, untuak manciptakan efek dramatis sarato mamisahkan kaduo tim. Tipografi nan tegas jo warna nan kuek maagiah ruang tu interpretasi modern dari dunia gaming. Set ko dirancang supayo tampak jaleh di layar salamo siaran.
About the A' Design Award Ameh
Game Fuel PRO-AM Consumer Experience Desain Acara Langsuang adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Game Fuel PRO-AM Consumer Experience Desain Acara Langsuang dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Game Fuel PRO-AM Consumer Experience Desain Acara Langsuang malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
