Basi Barang Hadiah · 2020
2030 Messaging Gift Kartu Hadiah
by Tist
- A' Design Award Basi 2020 in Barang Hadiah
- CLIENT: Tist
- Estimated Number of Design Views: 28,471
- Verification code C7D252748F · Verify this award
Colors
About 2030 Messaging Gift Kartu Hadiah
2030 Messaging Gift adolah sarangkaian kartu hadiah nan dirancang untuak konsumen barumua duo puluahan sampai tigo puluahan tahun. Kartu-kartu ko bisa dipakai di sadonyo tokoh brand dari sebuah perusahaan gaya hiduik global. Satiok kartu mambawok pasan singkek berupo dorongan, pujian, panghibuar, atau ucapan salamaik, nan ditulih jo kato-kato nan akrab bagi kalompok umua ko. Sapuluah jinih kartu lah diproduksi, masiang-masiang bakuran 50 kali 90 milimeter. Babagai warno jo bahan disusun balapih untuak mambarikan efek tigo dimensi pado permukaan kartu. Kartu-kartu ko mambuek urang bisa mangirimkan pasan sakaligus manyimpannyo sabagai miliak surang.
About the A' Design Award Basi
2030 Messaging Gift Kartu Hadiah adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. 2030 Messaging Gift Kartu Hadiah dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. 2030 Messaging Gift Kartu Hadiah dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
- Dimensions & Packaging
- 50mm*90mm0.03mm / 10 types
- Tags
- Card, Message
- Production Technology
- Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
- Design Challenge
- Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
- Research
- We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
- Inspiration
- The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
- Project Duration
- May ~ December, 2018, All brand stores of CJ Group in Korea
- Operation Flow
- Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
