Interdependence Rancangan Poster by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Sosial Competition Category.
BasiSosial· 2020
Interdependence Rancangan Poster
by Haitao Song
Client: SongHaitao
A' Design Award Basi Winner in Sosial Category
Verified Award Winner
Verify Award Status for #102665The Design
About Interdependence Rancangan Poster
Interdependence adolah poster layanan masyarakat nan dibuek untuak mambangkikkan pratian tahadok palinduangan satwa liyar. Poster iko manampakkan sabuah piriang makan. Di sabalah kida taletak binatang liyar nan lah mati, yaitu kalalawa jo trenggiling. Di sabalah suok taletak paru-paru manusia nan taserang panyakik, jo bantuak virus corona di dalamnyo. Darah dari binatang-binatang tu manyebar mambantuak paru-paru, dan pambuluah darah paru-paru tu digambaan sarupo cabang batang kayu. Gambar iko manghubuangkan aktivitas mamakan binatang liyar jo panularan panyakik, sarato manyatoan baraso malinduangi satwa liyar samo jo malinduangi manusia. Poster iko baukuran 70 kali 50 sentimeter, sarato dipatunjuakkan di lua ruangan maupun sacaro daring.
The Recognition
About the A' Design Award Basi
Interdependence Rancangan Poster adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Interdependence Rancangan Poster dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Interdependence Rancangan Poster dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
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