Alpha Series Alat Pancukua by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Produk Kosmetik Competition Category.
BasiProduk Kosmetik· 2020
Alpha Series Alat Pancukua
Client: Arçelik A.Ş
A' Design Award Basi Winner in Produk Kosmetik Category
Verified Award Winner
Verify Award Status for #103033The Design
About Alpha Series Alat Pancukua
Series Alpha adolah alat pancukua nan kompak, semi-profesional nan dapek manangani tugas-tugas dasar untuak parawatan muko. Juo sabuah produk nan manawarkan solusi higienis jo pandekatan inovatif nan digabuangkan jo estetika nan indah. Kasadohanaan, minimalisme, dan fungsionalitas nan digabuangkan jo interaksi pangguno nan mudah mambangunan dasar-dasar proyek ko. Pangalaman pangguno nan manyanangnagkan adolah kunci. Ujuang-ujuangnyo dapek jo mudah dilapeh dari alat pancukua dan ditampekan ka bagian panyimpanan. Dok ko dirancang untuak mangisi dayo alat pancukua dan mambersihkan ujuang-ujuangnyo jo dukungan Lampu UV di dalam bagian panyimpanan.
The Recognition
About the A' Design Award Basi
Alpha Series Alat Pancukua adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Alpha Series Alat Pancukua dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Alpha Series Alat Pancukua dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
- Dimensions & Packaging
- Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max) - Tags
- Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
- Production Technology
- • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
- Design Challenge
- The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
- Research
- The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
- Inspiration
- Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
- Project Duration
- The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
- Operation Flow
- The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
- Patents
- Copyrights belong to Arcelik Group, 2019
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