Town Longquan Tower Liquor Pambungkusan by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Edisi Terbatas Competition Category.
GangsaEdisi Terbatas· 2021
Town Longquan Tower Liquor Pambungkusan
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award Gangsa Winner in Edisi Terbatas Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Pambungkusan
Rancangan iko mangunaoan konsep menara untuak mambuek kreativitas, ado botol anggua nan unik babantuak ditumpuak-tumpuak jadi menara, di Cino ado papatah "indak tigo indak pesta" nan maknanya labiah dari tigo urang, duo sahabat minum anggua indak lah elok. Sasurang nan duduak barmeditasi di ateh tutuik botol baarti anggua bukan hanyo untuak malupoan kasedihan, tapi juo untuak introspeksi malalui panyicipan anggua.
The Recognition
About the A' Design Award Gangsa
Town Longquan Tower Liquor Pambungkusan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Town Longquan Tower Liquor Pambungkusan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Town Longquan Tower Liquor Pambungkusan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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