Tongrentang Zhima Health Desain Interior Ritel by Yong Wong

Tongrentang Zhima Health Desain Interior Ritel by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Interior Competition Category.

AmehInterior· 2021

Tongrentang Zhima Health Desain Interior Ritel

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Ameh Winner in Interior Category

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Verified Award Winner
Verify Award Status for #108738

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Colors

The Design

About Tongrentang Zhima Health Desain Interior Ritel

Tongrentang Zhima Health adolah sabuah toko pangalaman nan talatak di Beijing. Toko ko maliputi 5000 meter pasagi di tigo lantai. Suplemen makanan, makanan banutrisi, jo produk parawatan kasihatan nan mancakup teknologi kasihatan disadiokan di ciek tampek. Area gadang jo bahan-bahan nan kontras, saroman kayu solid jo kuniangan, dipakai di bagian dalam ruangan. Dari lantai dasar ka ateh, ampek tema ditampilkan, yaitu panyalidiakan, makanan, pamuliahan, jo panyembuahan. Toko ko juo bafungsi sabagai ruang sosial nan nyaman untuak palanggan.

The Recognition

About the A' Design Award Ameh

Tongrentang Zhima Health Desain Interior Ritel adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Tongrentang Zhima Health Desain Interior Ritel dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Tongrentang Zhima Health Desain Interior Ritel malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design