LiNing 8th Gen Toko Utamo by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2021

LiNing 8th Gen Toko Utamo

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award Perak Winner in Interior Category

16,484

Verified Award Winner

Verify Award Status for #109123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About LiNing 8th Gen Toko Utamo

LiNing Generasi Ka-8 adolah toko utamo untuak sabuah merek olahraga, nan lueh e 2049 meter pasagi. Rancangannyo tainspirasi dari lintasan lari jo lapangan basket. Bagian pintu masuak mamajangan produk lari di bawah tali lampu nan barubah warna nan basinar saiyo jo iramo. Layia LED di tangah maingekan ka layia nan ado di ateh lapangan basket sarato mambingkai pajangan basket. Pamukaan bagian dalam mamakai saman biaso, sadangkan rak-rak nyo tabuek dari logam jo baja anti karat nan bafinishing bacorak serat karbon. Rak-rak tu bisa dibongka jo didaur ulang untuak mangurangi sampah. Barang-barang dikalompokkan dalam area batema nan jaleh.

The Recognition

About the A' Design Award Perak

LiNing 8th Gen Toko Utamo adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. LiNing 8th Gen Toko Utamo dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. LiNing 8th Gen Toko Utamo adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.