Spiderweb Visual Utamo by Mateus Morgan de Aguiar

Spiderweb Visual Utamo by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Grafik Komputer Competition Category.

AmehGrafik Komputer· 2021

Spiderweb Visual Utamo

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Ameh Winner in Grafik Komputer Category

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Verified Award Winner
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Colors

The Design

About Spiderweb Visual Utamo

Ide utamo adolah untuak manciptoan suatu nan manarik sadonyo parhatian ka produk, manggunokan elemen sesadikiknyo mungkin dan manciptoan hubungan jo publik target pado wakatu nan samo. Elemen jalo labah-labah juo marujuak ka cengkeraman sepatu dan sifat liangnyo, mambao personifikasi ka produk. Suasano juo mamancarkan teknologi, hadir dalam esensi sepatu dan saketek bahaso mistik nan datang jo elemen jalo labah-labah nan juo mawakilkan cengkeraman sol sepatu.

The Recognition

About the A' Design Award Ameh

Spiderweb Visual Utamo adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Spiderweb Visual Utamo dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Spiderweb Visual Utamo malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando