Moose Piss Animasi Promosi by Bruno Cintra

Ameh Film · 2021

Moose Piss Animasi Promosi

by Bruno Cintra

A' Design Award Ameh 2021 in Film
CLIENT: Hermoso Compadre
Estimated Number of Design Views: 68,818
Verification code E9A4F13DE9 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Moose Piss Animasi Promosi

Moose Piss adolah animasi promosi nan dibuek sabagai bagian utamo dari kampanye peluncuran bir. Animasi ko panjangnyo 40 datiak, bajalan jo 12 bingkai per datiak, dan diproduksi dalam resolusi 4K. Gambaran manual dipadukan jo ilustrasi dan lukisan digital, sarato parangkek lunak grafis digunoan untuak komposisi dan penyuntingan suaro. Gaya nan usil dan lucu dipiliah supayo sasuai jo karakter merek bir tu. Unsur-unsur alam digayo ulang untuak mambangun dunia surealis. Animasi ko ditujuan untuak video daring dan platform media sosial.

About the A' Design Award Ameh

Moose Piss Animasi Promosi adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Moose Piss Animasi Promosi dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Moose Piss Animasi Promosi malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Press Kit

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Image Credits: No copyrights.