Ameh Mobil · 2021
Qoros 7 Kandaraan Sport Utility
by Fengyou Gong
- A' Design Award Ameh 2021 in Mobil
- CLIENT: Baoneng Chuangku Automobile Design Co., Ltd.
- Estimated Number of Design Views: 70,446
- Verification code 0ADA56172D · Verify this award
Colors
About Qoros 7 Kandaraan Sport Utility
Qoros 7 adolah kandaraan sport utility nan dibantuak dek bahaso desain Qubic Aesthetics. Bantuak-bantuak sagi ampek diterapkan di bagian muko, bagian balakang, jo interior, mambarikan panampilan nan laweh sarato mudah dikana pado kandaraan ko. Struktur badan kandaraan manggunoan baja bakakuatan ultra-tinggi jo aluminium nan ringan untuak manyokong kasalamatan panumpang sarato urang bajalan kaki. Interiornyo mangikuik tata latak babantuak T jo duo layar digital sarato asisten suaro nan tapasang di dalamnyo. Kurisi-kurisinyo ergonomis jo dapek diatur, sarato ruang bagasi nan laweh malayani kabutuahan muatan untuak pajalanan kaluargo.
About the A' Design Award Ameh
Qoros 7 Kandaraan Sport Utility adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Qoros 7 Kandaraan Sport Utility dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Qoros 7 Kandaraan Sport Utility malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Dimensions & Packaging
- Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm - Tags
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
- Production Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Design Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
- Project Duration
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Operation Flow
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
