Ameh Antarmuka · 2021
MG iSmart Antarmuko Sistem Infotainment
by Star
- A' Design Award Ameh 2021 in Antarmuka
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Antarmuko Sistem Infotainment
MG iSmart adolah antarmuko sistem infotainment nan dirancang untuak mobil-mobil merek MG. Antarmuko ko mandukuang paluncuran pasa baru jo solusi khusus nan dibangun di sakitar konektivitas, titiak sentuh digital, jo asisten pintar. Sesi riset jo panggalian ide basamo tim merek sarato jo palanggan di pasa target manjadi panduan untuak alua pangguno. Tigo konsep interaksi dibuek prototipenyo, jo anam arah visual diuji sabalun ciek arah akhia dipiliah jo dikambangkan sacaro rinci. Kandaraan nan dilangkapi jo MG iSmart alah bajalan di jalan raya di India jo Thailand.
About the A' Design Award Ameh
MG iSmart Antarmuko Sistem Infotainment adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. MG iSmart Antarmuko Sistem Infotainment dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. MG iSmart Antarmuko Sistem Infotainment malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
