Gangsa Film · 2022
Tinkoff Investment Fungsi Utama: Video Iklan
by Egor Maraev
- A' Design Award Gangsa 2022 in Film
- CLIENT: Blaster Studio
- Estimated Number of Design Views: 25,330
- Verification code 65938B2732 · Verify this award
Colors
About Tinkoff Investment Fungsi Utama: Video Iklan
Teks Buku: Tinkoff Investment adolah video iklan salamo tigo puluah detik untuak layanan investasi bank. Video ko manampilkan George Washington sabagai tokoh utamo. Inyo duduak di sofa sambia makan pizza, taraso lattah jo malapeh, mangganbarkan uang. Gambaran nan indak biaso ko mambaok ide utamo, yaitu bahaso pitih musti dijago elok-elok jo dijadian supayo taruih bakarajo. Animasi ko manggabuangkan teknik cel animation jo cutout animation, disatuan jo digital compositing. Video ko lah diputa sacaro lueh sabagai preroll sabalun video online, sarato mancapai tingkaik konversi nan tinggi.
About the A' Design Award Gangsa
Tinkoff Investment Fungsi Utama: Video Iklan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Tinkoff Investment Fungsi Utama: Video Iklan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Tinkoff Investment Fungsi Utama: Video Iklan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
