Artika Horizon Jam Tangan by Albert Rakhimzhanov

Artika Horizon Jam Tangan by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Perhiasan Competition Category.

PerakPerhiasan· 2021

Artika Horizon Jam Tangan

by Albert Rakhimzhanov

Client: ARTIKA Design

A' Design Award Perak Winner in Perhiasan Category

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Verified Award Winner

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Colors

The Design

About Artika Horizon Jam Tangan

Artika Horizon adolah jam tangan nan bisa pulo dibaok dalam kantong atau dipakai di lihie. Tali nan ado di gantunganyo manggantikan bagian tali biaso, mambuek jam ko punyo konstruksi nan sadarhano jo tapaik. Tali tu ditutuik jo klip khusus, dan klip tu mangubah jam ko manjadi liontin nan bisa digantuangkan di lihie atau diikek ka pakaian. Kotaknyo tabuek dari logam jo ukuran diameter 43 mm sarato dalamnyo 9 mm. Produksi dirancang malalui additive manufacturing atau CNC milling. Bantuaknyo taispirasi dari lubang hitam (black hole) sarato event horizon-nyo, dan tali tu malambangkan ruang nan malengkuang di sakuliliang wakatu.

The Recognition

About the A' Design Award Perak

Artika Horizon Jam Tangan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Artika Horizon Jam Tangan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Artika Horizon Jam Tangan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging: The watch diameter is 43 mm and the depth is 9 mm
Tags: Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology: The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge: The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research: The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration: The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration: The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow: The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members: Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits: Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.