BD's Hype Tribe Desain Interior Kantua by DB and B Pte Ltd

BD's Hype Tribe Desain Interior Kantua by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Interior Competition Category.

AmehInterior· 2021

BD's Hype Tribe Desain Interior Kantua

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Ameh Winner in Interior Category

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Verified Award Winner

Verify Award Status for #122119

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Colors

The Design

About BD's Hype Tribe Desain Interior Kantua

BD's Hype Tribe adolah interior kantua nan talatak di duo lantai sabuah gaduang di Singapura. Desain ko manyatukan babarapo unit bisnis dalam ciek ruang komunitas basamo. Area resepsionis, zona kafe co-working, jo lingkungan karajo tahubuang malalui pajalanan visual nan basinambuang. Ciek area kafe tainspirasi dari suasana alfresco jo manawarkan lingkungan nan tanang sarato nyaman. Panel akustik nan tagantuang mambuek raso aliran di ateh ruang tu. Kayu jo tanaman hijau digabuangkan untuak mambawok elemen biofilik ka dalam ruangan. Pandekatan babagi meja karajo mandukuang panggunoan lantai nan efisien.

The Recognition

About the A' Design Award Ameh

BD's Hype Tribe Desain Interior Kantua adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. BD's Hype Tribe Desain Interior Kantua dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. BD's Hype Tribe Desain Interior Kantua malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release