L’Amour Red Packet Boxset Ampao Mirah by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Barang Hadiah Competition Category.
BasiBarang Hadiah· 2021
L’Amour Red Packet Boxset Ampao Mirah
by Alex King
Client: A&J Design
A' Design Award Basi Winner in Barang Hadiah Category
Verified Award Winner
Verify Award Status for #122872The Design
About L’Amour Red Packet Boxset Ampao Mirah
Paket kotak ampao mirah ko baisi 16 ampao untuak malambangkan kaberuntungan jo kalangkapan hiduik. Padagang dapek mamilieh dari 26 disain nan balainan jo kombinasi "A" hinggo "Z" sasuai jo inisial jo kabutuahan pribadi. Hadiah nan dipersonalisasikan manimbulkan raso keunikan jo sangaik cocok untuak manciptoan sentuhan pribadi untuak diri surang jo urang nan disayangi. Sasaran untuak urang kaleh manangah nan alah bakawin nan ingin mamilieh ampao mirah pribadi untuak diagiah ka anak-anak jo harapan nan terbaiak.
The Recognition
About the A' Design Award Basi
L’Amour Red Packet Boxset Ampao Mirah adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. L’Amour Red Packet Boxset Ampao Mirah dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. L’Amour Red Packet Boxset Ampao Mirah dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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