Smart City Rancangan Paméran dek Michele Berdugo adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2021 nan sangaik prestigius dalam Kategori Kompetisi Interior.
AmehInterior· 2021
Smart City Rancangan Paméran
dek Michele Berdugo
Klien: Promarket Group
Pamenang A' Design Award Ameh dalam Kategori Interior
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #124591Desain
Tantang Smart City Rancangan Paméran
Smart City adolah rancangan paméran nan dibuek untuak paméran jo konferensi inovasi kotamadya internasional nan diadokan di Tel Aviv, Israel. Rancangan ko mancakuik lueh 3000 meter pasagi jo tamasuak ruang pandaftaran, ruang santai VIP, bilik-bilik patamuan bisnis, panggung konferensi, sarato tampek acara gala. Konsepnyo badasarkan kapado kota vertikal nan manjulang di ateh dunia nan makin taurbanisasi. Elemen gantuang jo geometris dibuek dari aluminium, plexiglass, jo jariang untuak manjago barek tatap ringan. Karpet nan bacetak, kotak lampu, jo instalasi tanaman hijau malangkokan suasananyo.
Pangakuan
Tantang A' Design Award Ameh
Smart City Rancangan Paméran adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Smart City Rancangan Paméran dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Smart City Rancangan Paméran malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc.
The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city.
The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue. - Dimensi & Kemasan
- Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks.
80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum
300 neon tubes light
Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage,
greenery, flowers, vases, decorative objects. - Tag
- fair, exhibition, installation, designer, organizer, smartcity, trade
- Teknologi Produksi
- In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
- Tantangan Desain
- The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
- Penelitian
- The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc.
The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project. - Inspirasi
- Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.
Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world. - Durasi Proyek
- The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
- Alua Operasi
- The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space.
The second floor was reachable from the welcome hall. - Anggota Tim
- Yaniv Fogel
Assaf Avivi
Vladi Brodetski - Kredit Gambar
- Image #1: Marvin Chicheportiche, MUNIEXPO, 2020
Image #2: Marvin Chicheportiche, MUNIEXPO, 2020
Image #3: Marvin Chicheportiche, MUNIEXPO, 2020
Image #4: Gadi Siera, MUNIEXPO, 2020
Image #5: Marvin Chicheportiche, MUNIEXPO, 2020
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