Bay Kadai Ritel Kosmetik by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Interior Competition Category.

BasiInterior· 2022

Bay Kadai Ritel Kosmetik

by SIG Design

Client: Sephora

A' Design Award Basi Winner in Interior Category

10,229

Verified Award Winner

Verify Award Status for #127738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bay Kadai Ritel Kosmetik

Garis balang putiah jo hitam nan ikonik dari Sephora digunoan sabagai fokus visual untuak mambimbieng aliran urang jo mambaok pangalaman konsumen nan labiah baiak. Ilusi optik jo komposisi linear dari ombak mambantuak teluk Sephora, nan manghasilkan pangalaman visual nan balainan. Garis-garis pado kolom hitam putiah dipanjangkan ka dalam ruang interior, sahinggo mambantuak panduang visual nan alami.

The Recognition

About the A' Design Award Basi

Bay Kadai Ritel Kosmetik adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Bay Kadai Ritel Kosmetik dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Bay Kadai Ritel Kosmetik dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang