Naive Blue Lab Ruang Pemotretan by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Interior Competition Category.
GangsaInterior· 2022
Naive Blue Lab Ruang Pemotretan
by SIG Design
Client: Naive Blue
A' Design Award Gangsa Winner in Interior Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab Ruang Pemotretan
Naive Blue Lab adolah ruang pangalaman konseptual baru nan diluncuakan dek Naive Blue, sabuah merek panyalenggaraan layanan foto shooting. Wilayah-wilayah jo fungsi nan balain-lain dibadokan dek warna, supayo satiok ruang bapunyoi kamandirian dan fleksibilitas, serta mancaminkoan raso barasi dan profesional dari laboratorium. Banyak detail tatanan jo bahan nan mewah diterapkan, sainggo kualitas ruang tu maningkek. Malalui tata letak babentuk pulau dan paragerakan melingkar, dikabungkan jo pameran nan terbuka dan bebas, ruang iko mambaoan pangalaman nan fleksibel kapado palanggan.
The Recognition
About the A' Design Award Gangsa
Naive Blue Lab Ruang Pemotretan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Naive Blue Lab Ruang Pemotretan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Naive Blue Lab Ruang Pemotretan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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