Fantasy Factory Toko Ritail by SIG Design

Fantasy Factory Toko Ritail by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Ameh in Interior Competition Category.

AmehInterior· 2022

Fantasy Factory Toko Ritail

by SIG Design

Client: Nayuki

A' Design Award Ameh Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Toko Ritail

Pabrik fantasi jo pambuatan roti di tampek sabagai titiak jualan utamo, maintegrasikan teh, ritail, hadiah IP, dan sektor bar untuak manciptoan toko pabrik multifungsi. Konsep desain FTY diekstrak dari Factory. F baartian Fair. Untuak aliran urang nan banyak dan kategori produk nan kayo, ruangan dirancang jo caro pasar. T baartian Time. Warno toko diekstrak dari parubahan warno langik, manjilaskan parubahan wakatu sahari. Y mangacu kapado You (palanggan). You nan balain-lain dalam caramin dipanjangkan ka parangkek interaktif multidimensi.

The Recognition

About the A' Design Award Ameh

Fantasy Factory Toko Ritail adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Fantasy Factory Toko Ritail dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Fantasy Factory Toko Ritail malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019