Azure City Pusek Pamasaran by Baobing Cai

Azure City Pusek Pamasaran by Baobing Cai is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Interior Competition Category.

BasiInterior· 2022

Azure City Pusek Pamasaran

by Baobing Cai

Client: Cai Baobing

A' Design Award Basi Winner in Interior Category

7,143

Verified Award Winner

Verify Award Status for #128135

View at A' Design Award Press Release Award Badge

Colors

The Design

About Azure City Pusek Pamasaran

Azure City marupokan interior pusek pamasaran nan taletak di Jinan, China, jo laweh 1.200 meter pasagi. Ruang iko mancakuik lobi, kawasan transisi seni, kawasan model arsitektur, sarato kawasan mangecek. Warna nan sederhana, sarato caro cahayo jo bayangan mangaburkan bateh antaro kawasan-kawasan tu sahinggo mancipteakan raso visual nan taimbang tabuka. Logam nan babantuak jo garih nan lambuik manghiasi lobi. Tanggo baputa manghubuangkan lobi ka kawasan lainnyo, jo lampu kristal nan tagantuang sapanjang lengkuangnyo. Langik-langik di kawasan model manggunoan kaco kristal biru. Tema nan diusuang iyolah langik, kasucian, karendahan karbon, sarato kasehatan.

The Recognition

About the A' Design Award Basi

Azure City Pusek Pamasaran adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Azure City Pusek Pamasaran dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Azure City Pusek Pamasaran dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Dimensions & Packaging: Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
Tags: Light and shadow, spiral staircase, special-shaped metal
Production Technology: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Design Challenge: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Research: Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiration: As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Project Duration: April 2021
Operation Flow: Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Team Members: Cai Baobing