Ameh Pendidikan · 2022
Science is O2 Buku Palajaran Sikola
by Jaehun Kim
- A' Design Award Ameh 2022 in Pendidikan
- CLIENT: Visang
- Estimated Number of Design Views: 110,470
- Verification code 45FC1906D7 · Verify this award
Colors
About Science is O2 Buku Palajaran Sikola
Science is O2 adolah sarangkaian buku palajaran sains sikola untuak murid sikola dasar, manangah, jo ateh. Satiok sampul mambawok kode QR babantuak kunci nan tasambuang ka informasi buku palajaran, promosi, jo video sains. Kode QR tambahan dilatakkan di sampiang elemen-elemen utamo di dalam buku, mambarikan akses ka video eksperimen jo soal-soal tambahan. Lapisan matte, grafis epoxy, jo finishing mangkilek mahasiakan efek nan taram, samo jo tigo dimensi. Suduik-suduiknyo dibulekkan supayo labiah aman dipacik, dan tautan digital malueh pambalajaran malabiahi halaman nan tacetak.
About the A' Design Award Ameh
Science is O2 Buku Palajaran Sikola adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Science is O2 Buku Palajaran Sikola dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Science is O2 Buku Palajaran Sikola malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Image Credits
- Visang Creative Design Lab, 20121
