Flora Animasi Promosi Produk by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Film Competition Category.
BasiFilm· 2022
Flora Animasi Promosi Produk
Client: GOODO design
A' Design Award Basi Winner in Film Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora Animasi Promosi Produk
Flora marupokan filem animasi hasil komputer nan dibuek untuak manampilkan sofa multifungsi nan diinspirasi dek bungo nan sadang mangambang. Filem ko manunjuakkan elemen desain, fitur fungsional, kaahlian, sarato bahan-bahan dari sofa tasabuik. Dekonstruksi artistik, komposisi gambar, pancahayaan, jo desain tema digunoan untuak manampilkan produk dari banyak sudut sarato manyampaikan nilai estetikonyo. Sadonyo elemen dimodelkan sacaro tigo dimensi, dianimasikan jo Cinema 4D, sarato dirender jo Redshift, samantaro komposisi akhia dibuek di Adobe After Effects. Filem ko diserahkan dalam format Full HD jo kacapatan 25 frame per detik.
The Recognition
About the A' Design Award Basi
Flora Animasi Promosi Produk adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Flora Animasi Promosi Produk dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Flora Animasi Promosi Produk dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
