Qyf Primary Function: Desain Interior Butik by Sun Concepts Office

Qyf Primary Function: Desain Interior Butik by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2022

Qyf Primary Function: Desain Interior Butik

by Sun Concepts Office

Client: Sun Concepts

A' Design Award Perak Winner in Interior Category

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Verified Award Winner
Verify Award Status for #136205

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Colors

The Design

About Qyf Primary Function: Desain Interior Butik

Qyf adolah desain interior sabuah butik multi-merek di Wuhan, China, jo lueh bangunan kaseluruhan 270 meter pasagi. Toko ko manawarkan babagai macam produk, jadi tampilannyo dibuek badasarkan bidang nan laweh, indak jo banyak rak. Solusi nan sadarhano ko manjadikan ruangan tatap utuah. Camin mamantulkan bagian dalam sarato mambuek ruangan tampak labiah dalam. Logam, batu, jo kaco mambantuak bantuak geometri nan sadarhano. Pamukoan kaco nan laweh manjadikan toko ko sabagai etalase untuak urang nan bajalan kaki. Jalur nan babantuak bulek mambimbiang pangunjuang malewati satiok barang nan dipajangkan.

The Recognition

About the A' Design Award Perak

Qyf Primary Function: Desain Interior Butik adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Qyf Primary Function: Desain Interior Butik dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Qyf Primary Function: Desain Interior Butik adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie