Fading Traditional Trades and Crafts Buku by Jesvin Yeo

Ameh Cetak · 2022

Fading Traditional Trades and Crafts Buku

by Jesvin Yeo

A' Design Award Ameh 2022 in Cetak
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Verification code C175C46C2E · Verify this award

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Colors

About Fading Traditional Trades and Crafts Buku

Buku ko mangunoan embossing 3D untuak mandokumentasian dan manunjuakkan detail nan rancak dari karya nan diciptoan jo taliti dek pandikaeh tradisional Singapura, mulai dari parahu nago karateh, parihiasan India, hinggo sapatu manik Peranakan. Warna halaman melambangkan naiak turunannyo karajinan tradisional, dari maso pambangunan industroi (kabau) ka maso kamajuannyo (kuniang) dan baraka-raka pudar (putiah). Kapur pastel disadioan untuak pambaco mawarnoi halaman dan manamuan seni nan hilang dari warisan budaya takbando Singapura ko, karano cuma kito urang manusia nan dapek majiagoan, mandukuang dan mambalieknyo.

About the A' Design Award Ameh

Fading Traditional Trades and Crafts Buku adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Fading Traditional Trades and Crafts Buku dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Fading Traditional Trades and Crafts Buku malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Press Kit

Unique Properties: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions & Packaging: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Research: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Project Duration: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents: Copyrights belong to Jesvin Yeo, 2021
Image Credits: All images: Photographer Victor Gui, 2021 and 2022