In Chali Pameran Interaktif Imersif by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Acara Competition Category.
BasiAcara· 2023
In Chali Pameran Interaktif Imersif
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Basi Winner in Acara Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Pameran Interaktif Imersif
Dalam Chali marupokan pameran interaktif imersif nan diciptokan untuak merek minuman teh Chali. Pameran ko mangambia tema teh, sarato manampilkan gunuang, sungai, tanaman jo daun teh Cino malalui projeksi digital sarato instalasi sensitif sintuahan. Pangunjuang bagarak malalui ruangan tu sarato marasokan pamandangan tu sacaro imersif. Sistem aromo malapehkan bau teh, sahinggo pameran ko dirasokan malalui panglihatan, pandangaran, jo panciuman. Rancangan ko manggabuangkan budayo teh, seni visual, jo konsep merek dalam ciek pajalanan nan bakasinambuangan.
The Recognition
About the A' Design Award Basi
In Chali Pameran Interaktif Imersif adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. In Chali Pameran Interaktif Imersif dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. In Chali Pameran Interaktif Imersif dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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