The 31st Golden Melody Awards Trailer Video Promo Upacara by Cheng-Hsuan Lin

The 31st Golden Melody Awards Trailer Video Promo Upacara by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Film Competition Category.

PerakFilm· 2023

The 31st Golden Melody Awards Trailer Video Promo Upacara

by Cheng-Hsuan Lin

Client: 27 Design Co., Ltd.

A' Design Award Perak Winner in Film Category

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Verified Award Winner

Verify Award Status for #142935

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The 31st Golden Melody Awards Trailer Video Promo Upacara

Trailer Panghargaan Golden Melody dimulai jo trofi nan malaleh, malambangkan evolusi dan transformasi nan taruih-manuih dari acara musik bergengsi ko. Sarato balarihnyo generasi, panghargaan ko malapeh diri dari tradisi dan mambaharui dirinya, manjajaki kamungkinan nan indak terbatas. Sarupo aia, panghargaan ko mangalir ka bagian-bagian dunio nan balain, mambao kahidupan dan energi baru ka siklus kalahiran baliak. Dampaknya indak konkrit namun mandalam, manyeba sarupo riak dan maninggakan kesan nan bakalanjuikan pado sado nan disintuahnyo.

The Recognition

About the A' Design Award Perak

The 31st Golden Melody Awards Trailer Video Promo Upacara adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. The 31st Golden Melody Awards Trailer Video Promo Upacara dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. The 31st Golden Melody Awards Trailer Video Promo Upacara adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensions & Packaging: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Tags: Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Production Technology: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Design Challenge: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Research: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiration: At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Project Duration: started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Operation Flow: Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Patents: Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Team Members: Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Image Credits: Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio