Mew Gic Perabot Kuciang by Yu Ren is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Perawatan Hewan Competition Category.

PerakPerawatan Hewan· 2023

Mew Gic Perabot Kuciang

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award Perak Winner in Perawatan Hewan Category

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Verified Award Winner

Verify Award Status for #145925

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mew Gic Perabot Kuciang

Mew Gic adolah sistem perabot kuciang modular nan dipasang tanpa paku. Rancangan ko badasarkan ciek panel batuang sagi ampek nan diulang-ulang jo tiang sisal, nan disambuang jo sambungan purus jo lubang purus dari plastik untuak pamasangan nan capek. Piriang bulek di tangah satiok panel dapek diputa untuak manjadi lalu-lintas kuciang, tampek malompek, atau panel nan tatutuik. Ciek panel dapek dipasang ka dindiang jo digunoan sabagai rak panyimpanan, samantaro babarapo panel dapek digabuang di lantai atau di dindiang manjadi banyak bantuak. Bagian nan rusak dapek diganti, nan mangurangi limbah.

The Recognition

About the A' Design Award Perak

Mew Gic Perabot Kuciang adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mew Gic Perabot Kuciang dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mew Gic Perabot Kuciang adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren