Absolut Lab Desain Interior Pop-Up Store by Moneys Studio

Absolut Lab Desain Interior Pop-Up Store by Moneys Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Interior Competition Category.

GangsaInterior· 2023

Absolut Lab Desain Interior Pop-Up Store

by Moneys Studio

Client: Moneys Studio

A' Design Award Gangsa Winner in Interior Category

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Verified Award Winner

Verify Award Status for #147287

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Absolut Lab Desain Interior Pop-Up Store

Absolut Lab adolah pop-up store jo ruang pameran di Shanghai, China. Interior ko dibuek dari komponen modular, nan mambuek ruang tu bisa dibongka, didaua ulang, sarato dipakai baliak. Inspirasi desain diambiak dari Mobius Strip. Pado bagian masuak, tadapek koridor bagalombang nan dibuek dari lembaran polikarbonat jo bahan cermin, mambantuak alua sirkulasi nan lancar. Atap bacermin mangurangi raso sampik pado ruang tu. Karateh kraft nan bisa didaua ulang, baja tahan karek, sarato lembaran polikarbonat adolah bahan utamo nan dipakai. Kasadonyo modul dipabuek sacaro prafabrikasi, sarato pambangunan di lokasi disalasaikan dalam wakatu 60 jam.

The Recognition

About the A' Design Award Gangsa

Absolut Lab Desain Interior Pop-Up Store adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Absolut Lab Desain Interior Pop-Up Store dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Absolut Lab Desain Interior Pop-Up Store mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions & Packaging: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Research: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Project Duration: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Team Members: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Image Credits: YKS