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Gamma Bank Pribadi by Victor Weiss

Gamma Bank Pribadi by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Mewah Competition Category.


GangsaMewah· 2023

Gamma Bank Pribadi

by Victor Weiss

Client: Victor Weiss

A' Design Award Gangsa Winner in Mewah Category

52,089

Verified Award Winner

Verify Award Status for #147498

Colors

The Design

About Gamma Bank Pribadi

Gamma marupokan bank pribadi nan dirancang sabagai klub khusus undangan untuak pangaluahan kakayoan. Kaanggotaan diberikan malalui metodologi nan tarinci sarato evaluasi aset. Rancangan iko manghormati unsur klasik nan biaso dipakai di bank kuno, sambia manambahkan fasilitas modern. Karajo iko mancakup panamoan, strategi merek, identitas visual, pangambangan produk, arsitektur, sarato desain grafis. Satiok anggota baru manarimo paket eksklusif nan barisi koin ameh nan mambukak akses ka Gamma Club, sabuah kotak cerutu, sarato pena rhodium. Tujuan dari rancangan iko adolah untuak manjago interaksi manusia di tangah masyarakat digital.

The Recognition

About the A' Design Award Gangsa

Gamma Bank Pribadi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Gamma Bank Pribadi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Gamma Bank Pribadi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags
Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge
The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research
It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration
To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration
The project was initiated in April 2019, and was concluded in June 2020.

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