Perak Paralatan Rumah · 2023
Hydrowash Masin Cuci
by Vishwaksen Shekhawat and Chandradhar S.
- A' Design Award Perak 2023 in Paralatan Rumah
- CLIENT: Whirlpool of India Ltd.
- Estimated Number of Design Views: 36,138
- Verification code CFADF3250A · Verify this award
Colors
About Hydrowash Masin Cuci
Hydrowash adolah masin cuci semiotomatis portabel jo duo tabung. Ciek tabung untuak mancuci dan nan ciek lai untuak mangariangan jo putaran, dan kain dipindahan antaro tabung sacaro manual jo tangan. Kenop nan talatak di bawah tutuik utamo maatur wakatu cuci, intensitas cuci, tingkek aia dan wakatu pangariangan, nan manjago bagian lua tatap barasiah dan bagian dalam mudah dipahami. Arena cuci di bagian dalam manahan tumpahan dan cipratan aia. Gagang tarik dan roda nan manonjol mamungkinan masin ko dipindahan dek surang urang sajo. Badan masin dibuek dari plastik cetak injeksi dan punyo profil nan tanang saroman parahu nan cocok untuak rumah nan ketek.
About the A' Design Award Perak
Hydrowash Masin Cuci adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Hydrowash Masin Cuci dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Hydrowash Masin Cuci adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Portable Semiautomatic twin tub washing machine designed to be pulled & moved single handedly.
Knobs & switches are located under the main lid to make the exterior clean & its interior intuitive.
Minimal monolithic exteriors with delightful detailing give it an unobtrusive & calming presence which allows it to be stored in any living space without visual intrusion or embarrassment. - Dimensions & Packaging
- Width 830mm x Depth 545mm x Height 975mm
Energy Rating - 5 star
Voltage Range 230
Frequency 50 HZ
Operating current (A) 6 - Tags
- Intuitive, Mobility, craftsmanship, low-cost, functional, Unique, Refinement, Wash-Arena, Iconic, Monolithic
- Production Technology
- The design acknowledges all tactile, mental & habitual aspects of the wash process, from the most subtle to the very obvious.
It pushed the boundaries of current production capability & viability to create an Iconic next generation Washing machine
Using injection molded plastics allowed us to balance form & function to achieve our vision.
allowing us to achieve Its boat-like shape reflecting its mobility story.
Subtle but complex surfacing that accentuate its sculptural aspects & minimal part joinery detail all coming together to set a benchmark of Aesthetics, craftsmanship & user experience. - Design Challenge
- Cost sensitivity, conservative mindset of the consumer segment were the main constraints for this unique & differentiated design. To make this vision a reality was a calculated risk for the business leaders, a formidable optimization challenge to the engineering and manufacturing team and test of persistence for the design team.
These intangible challenges were overcome by the passion and commitment to this design vision and the consumer benefit by all stakeholders at Whirlpool. - Research
- The project looked into all aspects of daily life of the low income consumer.
An internal team created the methodology & closely guided it execution by an external research agency. Along with looking for practical insights of laundry activities, insights related to indirect factors like lifestyle, habits & culture were also extensively researched. Compassion & empathy for the consumer took the research to deeper level & provided insights that were not realized & expressed before. The new design was evaluated through a Nation wide user survey.
to Cover a huge spectrum of cultural & geographical diversity of India.
Full size prototypes & focus group discussions helped to clarify key insights. - Inspiration
- To provide a delightful experience to a first time user who previously hand washed clothes, whose key expectations are reduced manual labor, functional simplicity & flexibility at a low price.
It’s Wash Arena interior contains all spills & splashes enables a hassle free wash experience & Its boat like profile, wheels & a Pull handle grant it intuitive ergonomic mobility to aid & celebrate all tactile effort of the user whilst seamlessly fitting into any practical & emotional context. - Project Duration
- The Project started with design conceptualization in August 2019 and product was launched in the market in July 2022
- Operation Flow
- This semi automatic machine has 2 tubs, for washing & drying. Water is delivered to the tubs through a water selector inbuilt in the supply pipe interface. Operation of the wash & spin dry is controlled by the knobs. First two knobs control the time & intensity of the wash process, the other knobs control water level & dryer time. Clothes need to be manually transferred between the tubs. This machine mechanizes the clothes wash process in stages but keeps the entire process open to active customization & adjustment. This machine has an ergonomic pull handle & pronounced wheels that enables easily movement between storage & usage space making it an efficient addition to the lifestyle in low income compact housing.
