Lay's x Stranger Things Fungsi Utamo: Pambungkuih Makanan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Edisi Terbatas Competition Category.
GangsaEdisi Terbatas· 2023
Lay's x Stranger Things Fungsi Utamo: Pambungkuih Makanan
by PepsiCo Design and Innovation
A' Design Award Gangsa Winner in Edisi Terbatas Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Fungsi Utamo: Pambungkuih Makanan
Lay's x Stranger Things adolah rancangan pambungkuih makanan edisi tabateh nan dibuek untuak produak keripik kantang. Pambungkuih iko mamakai latar balakang hitam jo lingkaran-lingkaran konsentrik warna merah nan mamancar dari logo Lay's, manggantian warna kuniang cadiah nan biaso dipakai. Sebuah makhluak dari serial tu diagiah gambar jo rahang tabukak, sarato ado cakar nan tampak sadang mamacik pambungkuih. Logo Stranger Things dipasang tabaliak di bagian bawah, mangikuik tema acaro tu. Ado gambar cabai balambuang api jo saketek keripik nan manunjuakkan raso Flamin' Hot. Pambungkuih iko dijua di babarapo toko tapiliah di Thailand.
The Recognition
About the A' Design Award Gangsa
Lay's x Stranger Things Fungsi Utamo: Pambungkuih Makanan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lay's x Stranger Things Fungsi Utamo: Pambungkuih Makanan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lay's x Stranger Things Fungsi Utamo: Pambungkuih Makanan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
