Perak Film · 2023
Nunn Bush Animasi Produk 3D
- A' Design Award Perak 2023 in Film
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush Animasi Produk 3D
Proyek ko dibuek untuak manunjuakkan sagalo fitur produk jo caro nan manarik, informatif tapi indak mambosankan. Tujuannyo untuak manunjuakkan konstruksi kasua tu. Inspirasi datang malalui riset tantang elemen-elemen nan dapek mawakilkan produk, sarupo alam jo sagalo warna dan suasananyo. Kasua ko dimodel manggunoan fotografi sebagai rujukan dan teknik pemodelan 3D hard surface. Untuak pemodelan, desainer manggunoan software C4D. Sagalo tekstur dibuek manggunoan tekstur kulik dan babarapo brush Photoshop. Vray digunoan untuak rendering dan Houdini untuak simulasi.
About the A' Design Award Perak
Nunn Bush Animasi Produk 3D adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Nunn Bush Animasi Produk 3D dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Nunn Bush Animasi Produk 3D adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
