Geneo Rancangan Showroom dek Belina Zhang

Geneo Rancangan Showroom dek Belina Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Interior.

GangsaInterior· 2023

Geneo Rancangan Showroom

dek Belina Zhang

Klien: Shanghai Brander Brand Design., Ltd

Pamenang A' Design Award Gangsa dalam Kategori Interior

14,783

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #151218

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Geneo Rancangan Showroom

Geneo marupokan showroom nan dirancang untuak sabuah merek perawatan kulik nan manggabuangkan teknologi jo bahan alami. Ruangan nan lueknyo 280 meter pasagi ko mamakai aia, tumbuahan, sarato oksigen sabagai tema utamonyo. Di bagian pintu masuak, tadapek fitur cahayo aia nan mangaia, dindiang galambuang, dindiang potret, sarato bioskop 5D. Dindiang galambuang tu dapek diputa, sarato cahayo ka mampalihatan babagai tumbuahan nan babeda di dalamnyo. Di bagian ruang video, lampu di langik-langik sarato sistem aroma ka barubah saisuai jo isi filem nan ditayangkan. Bahan samen tiruan jo terazo mambari tampilan nan alami sarato primitif, samantaro tu kasadonyo sudut dindiang dibulekkan sarato dipoles jo tangan.

Pangakuan

Tantang A' Design Award Gangsa

Geneo Rancangan Showroom adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Geneo Rancangan Showroom dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Geneo Rancangan Showroom mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensi & Kemasan: Showroom covering 280m²
Tag: beauty, tech, nature, interior, branding
Teknologi Produksi: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Tantangan Desain: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Penelitian: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspirasi: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Durasi Proyek: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Alua Operasi: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.