Elegance and Modernity Stan Pameran by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Stan Pameran by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 A' Design Award Ameh in Pameran Dagang Competition Category.

AmehPameran Dagang· 2023

Elegance and Modernity Stan Pameran

by Smart Design Expo - Joanna Dittmar

Client: Drutex

A' Design Award Ameh Winner in Pameran Dagang Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elegance and Modernity Stan Pameran

Elegance and Modernity adolah stan pameran nan dibuek untuak pameran dagang di Nuremberg. Stan ko baukuran 21,5 kali 11 meter, jo dindiang satinggi 5 meter. Sentuhan akhia warna itam jo beton dipaduan jo elemen tanaman sarato pancahayoan nan taliti untuak manampilkan produk dalam suasana nan tanang. Fasadnyo tabuek dari laminasi, instalasi awan ameh nan bagantuang dibantuak dari pagar logam, dan unit-unit displai dilapisi cat lak warna ameh. Sadonyo bagian dibuek surang dek tukang kayu di bengkel sorang. Sabuah layar baukuran 6 kali 3,5 meter manampilkan film untuak manarik pangunjuang dari kajauahan.

The Recognition

About the A' Design Award Ameh

Elegance and Modernity Stan Pameran adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Elegance and Modernity Stan Pameran dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Elegance and Modernity Stan Pameran malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo