AS Women Empowerement Hadiah Korporat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Barang Hadiah Competition Category.
BasiBarang Hadiah· 2024
AS Women Empowerement Hadiah Korporat
Client: As
A' Design Award Basi Winner in Barang Hadiah Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Hadiah Korporat
A|S mamutuskan untuak manancang hadiah korporat tahunan sabagai parayatoan jo panggialan untuak batindak nan diilhami dek kabutuahan mampakuek kaum parampuan dari sagalo etnis, agamo, atau status sosial. Cretan Tsikoudia, minuman tradisional Yunani, maisi botol-botol nan babentuk untuak melambangkan parampuan-parampuan nan balain-lain, masing-masingnyo jo muko tanah liat nan khas sabagai sumbat, sacara gaya diilhami dek arca-arca Cycladic kuno. Botol-botol tu manyampaiakan temo-temo Kamardekaan, Parubahan, Kasataraan, Kaadilan, Pendidikan, Pilihan, jo Kakuatan. Satiok botol ditampakan dalam kotak khusus jo representasi grafis artistik jo poster dinding.
The Recognition
About the A' Design Award Basi
AS Women Empowerement Hadiah Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. AS Women Empowerement Hadiah Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. AS Women Empowerement Hadiah Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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