Hugoo Tas Salempang jo Tampek Duduk Pinggang by Yasuhiro Yamamoto

Hugoo Tas Salempang jo Tampek Duduk Pinggang by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Produk Bayi Competition Category.

GangsaProduk Bayi· 2024

Hugoo Tas Salempang jo Tampek Duduk Pinggang

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Gangsa Winner in Produk Bayi Category

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Verified Award Winner
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Colors

The Design

About Hugoo Tas Salempang jo Tampek Duduk Pinggang

Hugoo adolah tas salempang nan dilengkapi tampek duduk pinggang nan tabangun di dalamnyo, untuak bapai-pai jo anak. Tas iko tatap mampatahankan bantuak tas salempang biaso, sambia manopang anak di ateh tampek duduak nan babantal. Ampek kantong disusun manuruik fungsi nyo, sahinggo satu tas sajo bisa manyimpan sagalo barang nan diparalukan untuak sahari bapai-pai. Bagian dalam tas bawarna kuniang supayo isi tas mudah tarliahat, sarato salah satu kantong mamungkinkan tisu basah ditariak langsuang dari dalam. Kain nan dipakai adolah CORDURA, nan dipiliah karano kakuatan jo daya tahannyo. Jikok tampek duduak pinggang tu indak diparalukan lai, Hugoo tetap bisa dipakai sabagai tas salempang biaso.

The Recognition

About the A' Design Award Gangsa

Hugoo Tas Salempang jo Tampek Duduk Pinggang adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Hugoo Tas Salempang jo Tampek Duduk Pinggang dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Hugoo Tas Salempang jo Tampek Duduk Pinggang mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama