Freeway Loud Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Film Competition Category.
PerakFilm· 2024
Freeway Loud Animasi Produk 3D
Client: Morgan Studio
A' Design Award Perak Winner in Film Category
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- Verified Award Winner
- Verify Award Status for #156123
The Design
About Freeway Loud Animasi Produk 3D
Freeway Loud adolah animasi produk tigo dimensi nan dibuek untuak sabuah merek alas kaki. Animasi ko manampilkan sipatu di dalam lingkungan industri, di ma masin-masin nampak manghiduikan produk tu. Sipatu tu dimodelkan jo teknik hard surface di 3ds Max, mamakai foto sabagai referensi. Tekstur dibuek dari gambar kulik jo kuas digital, sarato adegan-adegan dirender jo Vray dalam ukuran 1920 kali 1080 piksel. Animasi ko dibuek untuak kagunoan daring, jo tujuan untuak manarik paratian malalui gambar sajo, tanpa teks panjalehan.
The Recognition
About the A' Design Award Perak
Freeway Loud Animasi Produk 3D adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Freeway Loud Animasi Produk 3D dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Freeway Loud Animasi Produk 3D adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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