Perak Antarmuka · 2024
Atria Convergence Technologies Aplikasi Mobile Telekomunikasi
by Naseer Ahmed and Siva Teja Boddeti
- A' Design Award Perak 2024 in Antarmuka
- CLIENT: Act
- Estimated Number of Design Views: 86,897
- Verification code 9EA7206810 · Verify this award
Colors
About Atria Convergence Technologies Aplikasi Mobile Telekomunikasi
Atria Convergence Technologies adolah antarmuko aplikasi mobile nan dibuek untuak panyadia layanan telekomunikasi. Aplikasi ko mamungkinan palanggan untuak mangalola layanan, parangkek, jo pambayaran dalam ciek tampek. Transaksi nan acok dilakukan dilatakan dalam babarapo langkah sajo untuak manghemat wakatu. Arsitektur informasi nan jaleh maatur isi, sahinggo fitur-fitur masiang-masiang mudah dicari. Isi disasuaikan jo parilaku pangguno, dan hadiah kasatiaan mandukuang keterlibatan. Fitur kaamanan disartokan untuak mambangun kapicayoan. Struktur modular mamungkinan fitur baru ditambahkan kudian.
About the A' Design Award Perak
Atria Convergence Technologies Aplikasi Mobile Telekomunikasi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Atria Convergence Technologies Aplikasi Mobile Telekomunikasi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Atria Convergence Technologies Aplikasi Mobile Telekomunikasi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
