Seek AI Fungsi Utama: Aplikasi Web Analitik Data by Eric Wu

Seek AI Fungsi Utama: Aplikasi Web Analitik Data by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Perangkat Lunak Competition Category.

BasiPerangkat Lunak· 2025

Seek AI Fungsi Utama: Aplikasi Web Analitik Data

by Eric Wu

Client: Seek AI

A' Design Award Basi Winner in Perangkat Lunak Category

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The Design

About Seek AI Fungsi Utama: Aplikasi Web Analitik Data

Teks Buku: Seek AI marupokan aplikasi web nan mambuek pangguno bisnis dapek batanyo tantang data mereka jo bahaso nan basahajo. Seek AI mangubah patanyoan bahaso alami manjadi kode SQL jo manggunokan model bahaso gadang (large language models) sarato kerangka kerjo agen khusus (custom agent framework). Platform ko tahubuang ka gudang data (data warehouse) sarupo Snowflake, BigQuery, jo Redshift. Antarmuko obrolan (chat interface) digabuangkan jo editor SQL nan dapek diparlueh, sahinggo satiok patanyoan dapek ditinjau sarato disempurnokan. Ado pulo panel asisten nan mambantu karajo di dalam editor. Pangguno juo dapek mambuek visualisasi data sarato babagi wawasan (insights) jo rakan karajo.

The Recognition

About the A' Design Award Basi

Seek AI Fungsi Utama: Aplikasi Web Analitik Data adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Seek AI Fungsi Utama: Aplikasi Web Analitik Data dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Seek AI Fungsi Utama: Aplikasi Web Analitik Data dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu